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Analysis of Agencies with Revenues Under $1,250,000

Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Staff Service Info

Technology

Insurance Carriers

Appendix

21

2012 Best

Practices Study

Agencies with

Revenues

Under

$1,250,000

Average

+25% Profit

+25% Growth

Carrier Representation

Personal Lines P&C

National

4.6

5.0

6.4

Regional

4.4

3.4

3.6

Total

9.0

8.4

10.0

Commercial Lines P&C

National

5.3

8.0

10.2

Regional

4.4

4.3

4.7

Total

9.8

12.3

14.9

Group L&H / Financial

Total

4.9

7.7

7.9

Average

+25% Profit

+25% Growth

Commission Income Derived from Top Carriers

% of Net Rev from Top P&C Carrier

32.7%

46.7%

29.5%

% of Net Rev from Top 3 P&C Carriers

53.0%

62.7%

49.0%

% of Net Rev from Top L&H/F Carrier

4.8%

6.7%

6.2%

% of Net Rev from Top 3 L&H/F Carrier

7.1%

9.3%

8.9%

Carriers

Revenue from Top Carriers

Revenues from Top P&C Carrier–Breakdown By Line of Business