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Analysis of Agencies with Revenues Between $1,250,000 and $2,500,000

Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Staff Service Info

Technology

Insurance Carriers

Appendix

45

2012 Best

Practices Study

Agencies with

Revenues Between

$1,250,000 and

$2,500,000

Average

+25% Profit

+25% Growth

Carrier Representation

Personal Lines P&C

National

5.3

3.7

4.1

Regional

5.2

2.6

5.6

Total

10.6

6.3

9.7

Commercial Lines P&C

National

6.8

4.8

6.5

Regional

7.3

4.5

4.8

Total

14.1

9.3

11.3

Group L&H / Financial

Total

7.5

6.4

4.4

Average

+25% Profit

+25% Growth

Commission Income Derived from Top Carriers

% of Net Rev from Top P&C Carrier

25.6%

31.6%

30.9%

% of Net Rev from Top 3 P&C Carriers

45.4%

45.4%

50.6%

% of Net Rev from Top L&H/F Carrier

6.1%

5.0%

2.8%

% of Net Rev from Top 3 L&H/F Carrier

9.3%

7.9%

4.8%

Carriers

Revenue from Top Carriers

Revenues from Top P&C Carrier–Breakdown By Line of Business