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Analysis of Agencies with Revenues Between $2,500,000 and $5,000,000

Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Staff Service Info

Technology

Insurance Carriers

Appendix

69

2012 Best

Practices Study

Agencies with

Revenues Between

$2,500,000 and

$5,000,000

Average

+25% Profit

+25% Growth

Carrier Representation

Personal Lines P&C

National

5.7

4.1

4.1

Regional

5.0

4.6

5.6

Total

10.7

8.8

9.7

Commercial Lines P&C

National

11.6

5.7

15.3

Regional

10.3

5.9

10.3

Total

21.9

11.6

25.5

Group L&H / Financial

Total

14.2

8.3

9.1

Average

+25% Profit

+25% Growth

Commission Income Derived from Top Carriers

% of Net Rev from Top P&C Carrier

19.1%

19.0%

22.7%

% of Net Rev from Top 3 P&C Carriers

36.5%

38.4%

41.4%

% of Net Rev from Top L&H/F Carrier

5.7%

4.2%

7.2%

% of Net Rev from Top 3 L&H/F Carrier

9.1%

6.1%

10.9%

Carriers

Revenue from Top Carriers

Revenues from Top P&C Carrier–Breakdown By Line of Business