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Key Benchmarks
Profile
Revenues
Expenses
Profitability
Employee Overview
Producer Info
Staff Service Info
Technology
Insurance Carriers
Appendix
78
Analysis of Agencies with Revenues Between $5,000,000 and $10,000,000
2012 Best
Practices Study
Agencies with
Revenues Between
$5,000,000 and
$10,000,000
Revenue by Account Size
(as measured by Comm. & Fees – not premium)
Average
+25% Profit
+25% Growth
Commercial P&C
Total Commissions & Fees in Book
$3,628,842
$3,116,447
$3,687,349
Greater than $25,000
% of Book
34.4%
37.7%
46.3%
# of Accounts
22.2
22.3
25.4
Total Revenue
$1,313,720
$1,305,904
$1,707,562
Revenue per Account
$59,163
$58,473
$67,227
Between $10,000 and $25,000
% of Book
18.6%
18.0%
16.7%
# of Accounts
44.5
38.1
41.5
Total Revenue
$674,735
$562,441
$615,041
Revenue per Account
$15,167
$14,762
$14,820
Between $5,000 and $10,000
% of Book
12.0%
10.6%
10.1%
# of Accounts
62.6
50.0
52.8
Total Revenue
$436,136
$330,853
$371,667
Revenue per Account
$6,969
$6,617
$7,039
Less than $5,000
% of Book
35.0%
33.6%
26.9%
# of Accounts
2,419.1
2,162.8
2,014.3
Total Revenue
$1,268,336
$1,047,838
$993,079
Revenue per Account
$524
$484
$493
(as measured by number of lives)
Average
+25% Profit
+25% Growth
Group L&H/Financial
Total Commissions & Fees in Book
$1,283,993
$1,314,647
$1,492,210
Over 100 Lives
% of Book
32.9%
46.2%
46.2%
# of Accounts
9.6
13.3
12.4
Total Revenue
$509,885
$868,035
$774,879
Revenue per Account
$52,999
$65,336
$62,617
Between 50-100 Lives
% of Book
19.7%
24.8%
23.5%
# of Accounts
14.9
18.4
20.1
Total Revenue
$285,658
$408,032
$394,526
Revenue per Account
$19,168
$22,206
$19,604
Between 25-50 Lives
% of Book
15.8%
15.4%
16.0%
# of Accounts
26.4
40.4
34.6
Total Revenue
$222,298
$253,112
$269,145
Revenue per Account
$8,408
$6,269
$7,773
Under 25 Lives
% of Book
31.6%
13.5%
14.3%
# of Accounts
516.9
115.9
109.7
Total Revenue
$405,261
$178,107
$213,499
Revenue per Account
$784
$1,537
$1,947