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Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Staff Service Info

Technology

Insurance Carriers

Appendix

8

Analysis of Agencies with Revenues Under $1,250,000

2012 Best

Practices Study

Agencies with

Revenues

Under

$1,250,000

Revenue Growth by Source

(continued)

*Insufficient Data

Average

+25% Profit

+25% Growth

Group Medical L&H

Renewals

1

87.4%

90.9%

94.8%

New Business

2

7.5%

7.2%

7.6%

Acquired Revenues

3

0.0%

0.0%

0.0%

Organic Growth

4

-5.1%

-1.9%

2.5%

Total Growth

5

-5.1%

-1.9%

2.5%

All Other Group L&H

Renewals

1

87.4%

*

*

New Business

2

9.2%

*

*

Acquired Revenues

3

0.0%

*

*

Organic Growth

4

-3.4%

*

*

Total Growth

5

-3.4%

*

*

Individual L&H

Renewals

1

46.5%

31.1%

11.4%

New Business

2

65.2%

89.6%

139.2%

Acquired Revenues

3

0.2%

0.0%

0.0%

Organic Growth

4

11.7%

20.7%

50.6%

Total Growth

5

12.0%

20.7%

50.6%

Total Commissions & Fees

Renewals

1

88.9%

87.9%

90.0%

New Business

2

13.6%

18.5%

19.8%

Acquired Revenues

3

0.5%

0.0%

0.0%

Organic Growth

4

2.5%

6.3%

9.7%

Total Growth

5

3.0%

6.3%

9.7%

Brokerage Commission Expense Growth

*

*

*

Net Commissions & Fees Growth (Organic)

6

2.4%

6.4%

9.7%

Net Commissions & Fees Growth (Total)

7

2.9%

6.4%

9.7%

Other Income

P&C Contingent Income Growth

-4.3%

-21.3%

13.9%

L&H Bonus Income Growth

*

*

*

Investment Income Growth

-22.1%

*

-8.4%

Gross Revenue Growth

2.5%

5.4%

11.6%

Net Revenue Growth (Organic)

8

1.9%

5.4%

11.6%

Net Revenue Growth (Total)

9

2.4%

5.4%

11.6%

1

Renewal Revenues

as a % of

prior year’s total revenues for

this line of business. This figure

is impacted by attrition (loss

or retention of accounts) and

by changes in premium and

commission levels. The higher

the %, the more favorable the

results.

2

New Revenues

as a % of prior

year’s total revenues for this line

of business. The higher the %,

the more favorable the results.

3

Acquired Revenues

as a %

of prior year’s total revenues

for this line of business. The

% indicates the significance of

acquired business.

4

Growth in Revenues

from

prior year excluding acquired

revenues.

5

Growth in Revenues

from

prior year including acquired

revenues.

6

Growth in Total Commissions &

Fees

less Brokerage Commission

Expense

from prior year

excluding acquired revenues.

7

Growth in Total Commissions &

Fees

less Brokerage Commission

Expense

from prior year including

acquired revenues.

8

Growth in Net Revenues

(Gross Revenue less Brokerage

Commission Expense)

from

prior year excluding acquired

revenues.

9

Growth in Net Revenues

(Gross Revenue less Brokerage

Commission Expense)

from

prior year including acquired

revenues.