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Analysis of Agencies with Revenues Between $5,000,000 and $10,000,000

Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Staff Service Info

Technology

Insurance Carriers

Appendix

93

2012 Best

Practices Study

Agencies with

Revenues Between

$5,000,000 and

$10,000,000

Average

+25% Profit

+25% Growth

Carrier Representation

Personal Lines P&C

National

9.8

8.0

10.2

Regional

6.4

6.4

5.2

Total

16.2

14.4

15.4

Commercial Lines P&C

National

24.0

11.8

15.2

Regional

12.1

9.9

9.7

Total

36.0

21.7

24.9

Group L&H / Financial

Total

29.7

28.7

38.3

Average

+25% Profit

+25% Growth

Commission Income Derived from Top Carriers

% of Net Rev from Top P&C Carrier

17.4%

15.7%

13.2%

% of Net Rev from Top 3 P&C Carriers

39.8%

30.1%

27.8%

% of Net Rev from Top L&H/F Carrier

8.6%

8.8%

8.5%

% of Net Rev from Top 3 L&H/F Carrier

12.5%

13.6%

13.1%

Carriers

Revenue from Top Carriers

Revenues from Top P&C Carrier–Breakdown By Line of Business