The Winebow Group Marketing Calendar - page 10

New Label POS and Display Pieces
Boasting a fresh new look, F
AT
bastard’
s new label point
of sale will be available year round. Fun, eye-catching
topiary display pieces will also be available to support
our new label launch. Allocation TBD.
Launch Date: January 1
New Packaging and Red Blend Launch
Announcing the launch of NEW High Note Andes 1,100
Meter Red Blend, along with a complete refreshed line
look and supporting sales tools.
Launch Date: January 1
12 Essential Iberian Wines, Portfolio and Map
Release of a new brochure highlighting the essential
Iberian wines and their corresponding selling points in
addition to a revised and enhanced Iberian Portfolio
and fold-out map. Available year round.
Launch Date: January 1
1,2,3,4,5,6,7,8,9 11,12,13,14,15,16
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