The Winebow Group Marketing Calendar - page 9

East Meets West Sushi Program
East meets West with this Clean Slate and Sushi Program.
Direct mailer, sushi counter rack displays, accompanying
IRC for $2 o sushi or fresh fish, sell sheets and table tents
will be available for this promotion.
Launch Date: March 1
Kentucky Derby Program
Exciting distributor executive sales incentive program tied
to incremental cases of Cousiño-Macul Antiguas Reservas
and/or all Leyda wines. Winners will receive trip of a
lifetime to the 2015 Kentucky Derby. If interested, please
speak with your local sales representative for goals.
Launch Date: January 1
Sparkling Tasting Guide
New guide highlighting all sparkling wines in our portfolio.
This will include Moscato d’Asti, Prosecco, Cava, Grüner
and other sparkling wines.
Launch Date: April 1
Blitz Week
Focus on Falesco/Vitiano wine blitz week occuring
in February. Date TBD.
Launch Date: February 1
1,2,3,4,5,6,7,8 10,11,12,13,14,15,16
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