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Net Revenue Growth
F.
Future Revenue Growth Strategies
Study participants were asked to indicate their three most important strategies for
enhancing or achieving future revenue growth.
AGENCIES WITH REVENUES BETWEEN $500,000 AND $1,250,000
EXECUTIVE
PERSPECTIVES
PROFILE
REVENUES/
EXPENSES
FINANCIAL
STABILITY
EMPLOYEE
OVERVIEW
PRODUCER
INFO
SERVICE
STAFF
INFO
TECHNOLOGY
INSURANCE
CARRIERS
APPENDIX
39
% Total Revenue
Average
+25% Profit
+25% Growth
20%
10%
0%
Commercial
P&C
Personal
P&C
P&C Service
Fees
Group
L&H
Individual
L&H
Total
Commissions
& Fees
% of Total Responses*
1
2
3
Access to Better Carriers
6.7% 10.0% 16.7%
Advertising/Promotions
3.3% 6.7% 6.7%
Agency/Book of Business Acquisitions
6.7%
6.7% 10.0%
Cross-Selling/Total Account Development
30.0% 10.0% 13.3%
Producer Recruitment/Development
10.0% 30.0% 10.0%
New Business Initiatives - Prog Dev/Niche Marketing
26.7% 3.3% 6.7%
New Business Initiatives - Referrals/Centers of Influence
16.7% 33.3% 20.0%
New Business Initiatives - Strategic Alliances
6.7% 3.3% 20.0%
Other
0.0% 0.0% 3.3%
*With:
1 = Critically Important
2 = Very Important
3 = Important
30%
-10%
-20%
-30%