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Environmental issues are key for UPM China, which participates
in a wide range of initiatives to promote sustainability.
I
n February 2014, when UPMdecided to go ahead with the
PM3 project, the decision was made to reduce the extent of
the investment by not building a separate power plant for
the new paper machine. Instead, the existing boilers would
supply all three paper machines at the Changshu site.
“It was an excellent decision from an energy-savings point
of view,” says
Mary Ma
, Head of Marketing, Communications
and Environmental Affairs at UPMChina in Shanghai. “It meant
we could upgrade the existing boilers with state-of-the-art
technology for a clean, energy-saving process.”
In line with its Biofore strategy, UPMwants to lead the
integration of the bio and forest industries towards a new,
sustainable and innovation-driven future.
Environmental issues are thus key for UPMChina, which
participates in a wide range of regional and global initiatives to
promote sustainability.
A recent such initiative was the formation of the China
Sustainable Paper Alliance (CSPA), which was launched in
September 2015 by theWorldWide Fund for Nature (WWF) and
the Chinese Forestry Industry Association. Founding members
include ten domestic and international companies covering
China’s entire pulp and paper supply chain, including local and
global producers such as UPM, as well as buyers such as HP, Fuji
Xerox and IKEA. Members can join only by invitation.
“Together with CSPA we promote sustainable paper across
the entire China market chain, from forest management and
production through to buying and selling paper right up to
recycling,” says Ma.
UPM supports two global sustainable forest management
schemes: the Forest Stewardship Council (FSC) – an initiative
A front-runner
in sustainability
TEXT
JAN HÖKERBERG
PHOTOGRAPHYS
UPM, TUOMAS UUSHEIMO
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BIOFORE