Style Guide

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Media Advisories
Media advisories are used to send newsworthy information about an event or issue to the
media for its use in covering the event or issue, but not for public publication . Public
dissemination is the goal of a news release.
Media advisories should be printed using the fillable form located at
To access the template, copy and paste the link into your browser. Or get the
template on CityNet‟s Documents & Forms page under Public Affairs at
Set margins at 1 inch on all sides.
City logo should appear in the upper left corner of the media advisory. The
following departments may use the City logo in conjunction with their department
logo: Coliseum, Guilford Metro 9-1-1, Greensboro Transit Authority, Greensboro
Police Department and Greensboro Fire Department. All others can only use the
City logo.
Contact information should be included on the right hand side. Contact person
and phone number will depend on the departmental contact for the
event/program/initiative.
The date should be included on the left hand side and should reflect the date you
send the advisory to the media.
The headline should appear in Arial 12 point italics font, centered above the body
of the media advisory.
The body of the media advisory should be written in Arial, 11 point, single-
spaced. It should also be indented 1.25 inches.
The media advisory should only be one page.
The City of Greensboro boilerplate should appear at the end of every media
advisory (see template, next page).
At the end of the media advisory, before the boilerplate, include three pound
symbols, with one space between each: # # #.
If you include a link to the City‟s external website, the page you link to must be
updated before the advisory goes out.
All media advisories must be sent to the City‟s Global Media Distribution List. If
you don‟t have permission to send e-mails to the Global Media Distribution List,
contact Jim Collins, Communications Manager, at 373-2105. Also, if you have
your own distribution list that doesn‟t include the same e-mail addresses as the
City‟s distribution list, you can also send your advisories to those contacts.