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2015 Best

Practices Study

Agencies

with Revenues

Between

$1,250,000 and

$2,500,000

31

Analysis of Agencies with Revenues Between $1,250,000 and $2,500,000

Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Service Staff Info

Technology

Insurance Carriers

Appendix

Note: See page 163 for an explanation of column headings

Revenues

Revenue by Source

(% of Gross Revenues)

(% by Source)

Average

Top 25% Profit Top 25% Growth

Property & Casualty

Commercial Commissions & Fees

46.7%

43.2%

38.3%

Bonds

3.3%

5.9%

0.4%

Personal Commissions

30.4%

25.6%

38.2%

Value Added Services

0.1%

0.1%

0.1%

Contingent/Bonus

9.7%

7.1%

10.0%

Total P&C

90.1%

81.8%

87.0%

Life & Health/Financial

Group Medical Commissions & Fees

3.8%

9.0%

1.8%

All Other Group Commissions & Fees

0.9%

1.4%

1.6%

Individual L&H Commissions & Fees

4.2%

5.8%

9.0%

Bonus/Overrides

0.5%

2.0%

0.0%

Total L&H/Financial

9.3%

18.1%

12.4%

Investments

0.1%

0.1%

0.2%

Miscellaneous

0.5%

0.0%

0.4%

GROSS REVENUES

100.0%

100.0%

100.0%

Brokerage Commission Expense

0.4%

1.3%

0.0%

NET REVENUES

99.6%

98.7%

100.0%

% Total Revenue

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

0.0%

P&C

Contingent/

Bonus

P&C

VAS

Fees

P&C

Personal

Comm

& Fees

P&C

Bonds

Comm

& Fees

P&C

Commercial

Comm

& Fees

L&H

Group

Medical

Comm

& Fees

L&H

All Other

Group

Comm

& Fees

L&H

Individual

Comm

& Fees

L&H

Bonus/

Overrides

Investments Miscellaneous

Average

Top 25% Profit

Top 25% Growth