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Analysis of Agencies with Revenues Under $1,250,000

Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Staff Service Info

Technology

Insurance Carriers

Appendix

21

2011 Best

Practices Study

Agencies with

Revenues

Under

$1,250,000

Average

+25% Profit

+25% Growth

Carrier Representation

Personal Lines P&C

National

4.1

3.8

4.0

Regional

4.1

3.9

5.7

Total

8.1

7.7

9.7

Commercial Lines P&C

National

4.4

4.8

3.8

Regional

4.3

4.1

4.1

Total

8.6

8.9

7.9

Group L&H / Financial

Total

5.2

6.6

3.3

Average

+25% Profit

+25% Growth

Commission Income Derived from Top Carriers

% of Net Rev from Top P&C Carrier

30.3%

34.8%

37.9%

% of Net Rev from Top 3 P&C Carriers

53.6%

60.3%

62.9%

% of Net Rev from Top L&H/F Carrier

5.1%

6.1%

2.1%

% of Net Rev from Top 3 L&H/F Carrier

7.8%

8.7%

3.1%

Carriers

Revenue from Top Carriers

Revenues from Top P&C Carrier–Breakdown By Line of Business