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INFORMS Philadelphia – 2015

303

4 - The Behavioral Cost of Quality Nonconformance:

Risk-averse and Experience-sampling Customers

Jordan Tong, Assistant Professor, University of Wisconsin at

Madison, WI, United States of America,

jordan.tong@wisc.edu

,

Greg Decroix

Why do customers purchase less when quality is inconsistent? A common

explanation is that customers have risk-averse preferences: they inherently prefer

less uncertainty. Another explanation, however, is that tendencies towards low-

variance alternatives are due to a learning process from experience. We show that

optimal pricing and promotion decisions can differ significantly depending on

which explanation is modeled, thereby illuminating the costs of nonconformance

and how to mitigate them.

TB54

54-Room 108A, CC

Approximations of Queueing Performance for

Rapid Systems Design

Cluster: Tutorials

Invited Session

Chair: Ton Dieker, Columbia University, 500 W 120 St, New York, NY,

United States of America,

ton.dieker@ieor.columbia.edu

1 - Tutorial: Approximations of Queueing Performance for Rapid

Systems Design

Ton Dieker, Columbia University, 500 W 120 St, New York, NY,

United States of America,

ton.dieker@ieor.columbia.edu

,

Steve Hackman

Recent advances in queueing analysis have yielded tractable approximations of

performance metrics that can be used to quickly explore initial designs, to reduce

computational burdens associated with simulation, or even to eliminate the need

for simulation altogether. This TutORial takes you on an accessible tour of these

recent methods, shows you how to apply them using numerical examples drawn

from real applications, and discusses implementation challenges and potential

opportunities.

TB55

55-Room 108B, CC

Stochastic Methods in Efficiency Analysis

Cluster: Data Envelopment Analysis

Invited Session

Chair: Ole Olesen, Professor, University of Southern Denmark,

Campusvej 55, Odense, 5230, Denmark,

ole@sam.sdu.dk

1 - Estimating Production Functions and Frontiers using

Stochastic DEA

John Ruggiero, Professor, University of Dayton, Dayton, OH,

United States of America,

jruggiero1@udayton.edu

In this paper, we present two methods to estimate production functions and

frontiers (deterministic and stochastic). We constrain the technology using the

Afriat conditions and consider minimizing the sum of absolute and/or squared

errors. We extend this method using locally weighted least squares in the spirit of

loess (local regression.)

2 - Endogeneity in Stochastic Frontier Models

Artem Prokhorov, U Sydney, CIREQ, St. Petersburg State U,

Business School, Sydney, NS, 2006, Australia,

artem.b.prokhorov@gmail.com

, Peter Schmidt, Christine Amsler

Stochastic frontier models are typically estimated by MLE or corrected OLS. The

consistency of either estimator depends on exogeneity of the explanatory

variables (inputs, in the production frontier setting). We will investigate the case

that one or more of the inputs is endogenous, in the simultaneous equation sense

of endogeneity. We will consider modifications of standard procedures under

endogeneity for the stochastic frontier setting.

3 - Shape Constrained Kernel Weighted Least Squares for the

Estimation of Production Functions

Andrew Johnson, Texas A&M, College Station, TX,

United States of America,

ajohnson@tamu.edu

, Daisuke Yagi

This paper proposes a unifying model and estimator we call Shape Constrained

Kernel-weighted Least Squares (SCKLS). We show the relationship between the

SCKLS estimator and both the Convex Nonparametric Least Squares (CNLS) and

Du’s estimators. Specifically, the SCKLS estimator converges to the CNLS

estimator as the bandwidth goes to zero. We compare the performance of the

three estimators (SCKLS, CNLS, and Du’s estimator) via Monte Carlo simulations.

4 - Two Different Approaches to Stochastic DEA

Ole Olesen, Professor, University of Southern Denmark,

Campusvej 55, Odense, 5230, Denmark,

ole@sam.sdu.dk

,

Niels Chr. Petersen

Focus is on different views on extending DEA to a stochastic setting. The

management science framework does not focus to model performance using a

statistical model based on a specific Data Generating Process (DGP). Some

stochastic DEA models focus on replacing the observed input output observations

with DMU specific distributions. The statistical framework insists on an axiomatic

approach to a statistical model, including a specification of a DGP. We illustrate

these differences.

TB56

56-Room 109A, CC

Multiple Stakeholders in NPD

Cluster: New Product Development

Invited Session

Chair: Niyazi Taneri, SUTD, 8 Somapah Rd, Singapore, Singapore,

niyazitaneri@sutd.edu.sg

1 - The Role of Decision Rights in Collaborative

Development Initiatives

Nektarios Oraiopoulos, Cambridge Judge Business School,

University of Cambridge, Trumpington St., Cambridge, United

Kingdom,

n.oraiopoulos@jbs.cam.ac.uk

, Vishal Agrawal

In this paper, we study initiatives for co-development of new products and

technologies. In such settings, it may be difficult a priori to specify contracts

contingent on the outcome. Therefore, we investigate the efficacy of different

contractual structures, which instead specify the decision-making process.

2 - Structuring New Product Development Partnerships

Niyazi Taneri, SUTD, 8 Somapah Rd, Singapore, Singapore,

niyazitaneri@sutd.edu.sg

, Arnoud De Meyer

New product development partnerships involve a high degree or risk, information

and incentive problems across various stakeholders. Partners structure their

alliances to address such concerns. We identify factors that affect the structure of

the partnership and the performance of the partnership.

3 - The Impact of Continuous Product Development and Customer

Feedback on Mobile App Performance

Nilam Kaushik, University College London, University College

London, London, United Kingdom,

nilam.kaushik.13@ucl.ac.uk,

Bilal Gokpinar

Mobile application development differs from traditional product development

owing to low barriers of entry, the ability to provide continuous software updates,

and ease of access to customer feedback. Using a dataset from the App Store, and

drawing from a combination of text mining techniques and econometric methods,

we investigate the impact of incorporating customer feedback on mobile app

performance.

TB57

57-Room 109B, CC

Assorted Topics in Renewable Energy

Sponsor: ENRE – Energy II – Other (e.g., Policy, Natural Gas,

Climate Change)

Sponsored Session

Chair: Anthony Papavasiliou, Université Catholique de Louvain,

Voie du Roman Pays 34, Louvain la Neuve, Ou, 1348, Belgium,

tpapva@hotmail.com

1 - A Controlled Approximation Scheme for Managing Hydroelectric

Generation with Multiple Reservoirs

Bernard Lamond, Professor, Universite Laval, Dep. Operations &

Systemes de Decision, 2325, Rue de la Terrasse #2620, Quebec,

QC, G1V 0A6, Canada,

Bernard.Lamond@fsa.ulaval.ca

,

Pascal Lang, Pascal Cote, Luckny Zephyr

We present an approach for adaptive approximation of the value function in

stochastic dynamic programming. We use a simplicial partition of the state space

to construct a nonseparable piecewise affine approximation which is refined

iteratively using lower and upper bounds on the value function. The proposed

scheme is experimented numerically in the context of hydroelectric production

across multiple reservoirs and power plants.

TB57