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Adopted FY 2015-16 Budget
BUDGET HIGHLIGHTS
The Communications and Marketing Department represents a new department in FY 15-16, created by a
reorganization of the Executive Department.
Graphic Services, which includes printing and mailroom services, now reports to the Communications and Marketing
Department.
2013-14
2014-15
2015-16
2016-17
Actual
Budget
Adopted
Projected
Appropriation
0
0
636,616
653,671
Full Time Equivalent Positions
0
0
6
6
Appropriation
0
0
429,569
436,315
Full Time Equivalent Positions
0
0
4
4
Departmental Objectives
2013-14
2014-15
2015-16
2016-17
Actual
Budget
Adopted
Projected
Workload Measures
% of public record requests responded to within 2
business days
--
--
80%
80%
Percentage of original daily programming on GTN
--
--
85%
85%
Daily resolution of media inquiries.
--
--
100%
100%
Number of Good News stories produced per year
--
--
30
30
Increase % of social media subscribers city-wide
--
--
25%
25%
2013-14
2014-15
2015-16
2016-17
Actual
Budget
Adopted
Projected
Expenditures:
Personnel Costs
0
0
744,479
768,280
Maintenance & Operations
0
0
321,706
321,706
Capital Outlay
0
0
0
0
Total
0
0
1,066,185
1,089,986
Total FTE Positions
0
0
10.000
10.000
Revenues:
Other
0
0
32,046
32,463
General Fund Contribution
0
0
1,034,139
1,057,523
Total
0
0
1,066,185
1,089,986
Greensboro Television Network (GTN) is responsible for the video production and programming of the City's Public Access television
station. Example live programming includes City Council meetings, Planning Board meetings and Zoning Commission meetings. GTN
produces videos that highlight the people, places and programs that call Greensboro home.
COMMUNICATIONS AND MARKETING DEPARTMENT
PROGRAMS
Communications and Marketing
Offers fully integrated marketing and communications services. Serves as the central point of contact for public and media regarding City
information. Develops strategic communications plans, news releases, external newsletters, employee communications, and maintains the
City’s internal and external Internet presence. Manages public information requests.
GTN Television
Consolidate multiple departments’ advertising and communications efforts into organization-wide marketing plan and brand.
PERFORMANCE MEASURES
BUDGET SUMMARY
Provide strategic communications and marketing support designed to create greater awareness of City programs and opportunities.
Use communications resources to educate residents and business leaders about the City’s efforts to spur economic growth and job
creation in the community.
Provide current news to constituents through City-initiated electronic and print newsletters, and through existing commercial media.
Provide support and information to City Council, the executive team, special events and community meetings.
Quickly, courteously, and accurately respond to concerns and requests for information.