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HERBALIFE
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Healthy Active Clubs
What is a Healthy Active Club?
Healthy Active Clubs (also called Fit Clubs, Fit Camps
or Fit Challenges) are a concept which combines three
components: good nutrition, physical exercise and
socialisation.
They help retain customers for longer, as people enjoy
doing activities with others who are like-minded in their
community.
The most important element is making the activities fun
and sociable. Don’t worry if you aren’t a qualified personal
trainer, you can increase fitness through simple activities
(running, cycling, stretching, walking, ball games), so
make sure yours are safe, practical and be sure to seek
advice if you’re unsure.
How it can help you find new
customers and add value:
•
After your activity, you can invite participants to find
out more about Herbalife. It’s a great opportunity
to educate them on the importance of good
nutrition and being active. It’s also a great time
for your current customers and Members to offer
testimonials to new participants. Hearing about
others’ successful results and passion for Herbalife
and the products will inspire and encourage more of
your potential customers to become customers.
•
You can also conduct a Healthy Breakfast or Wellness
presentation and short Wellness Evaluation after the
activity which helps you to learn more about the habits
and lifestyle of the participant. Then invite them back
to a later appointment for a full Wellness Evaluation,
including body composition measurements.
•
An important tip is to ensure you try and get new
people every week, whether it’s through referrals,
asking people in your Circle of Influence, or just
getting out there and handing out correctly branded
invites and flyers. The more new people you have,
the more momentum you can create.
TIP
Remember to
get referrals from
your attendees!
➡➡
Healthy Active Clubs provide a great
opportunity to convey the benefits
of good nutrition and exercise.
➡➡
Healthy Active Clubs are an extremely
effective way to add value and build a
rewarding relationship with your customers.
They are instrumental in cultivating customer
loyalty as they provide an invaluable support
setting and a place to regularly meet,
which in turn ensures you can effectively
track your customers’ progress, recognise
achievements and ultimately build a rewarding
community with like-minded people.
Running various challenges is also a great
way to attract new customers.
You can create your own challenges or use the hugely successful
Herbalife Level 10 Challenge. The Level 10 Challenge gives
participants the chance to reach their Level 10 goal, whether that is
weight loss, body fat loss or lean muscle gain, within a 90 day period.
The challenge requires you to carry out the following with
your participants
•
Personalised body composition analysis.
•
Customised nutrition programme and meal plan.
•
Regular consultations and coach support.
•
Education about nutrition and exercise.
•
Weekly meetings.
•
Plus it provides a competitive atmosphere to help your
participants stay motivated, on track each day and to push
themselves harder in training.
By competing, your participants could win some great prizes.
For more information, go to
HerbalifeActive.com.
Customer
Support
& Loyalty
Qualify,
Evaluate
& Talk
Invite
Present &
Add Value
Intermediate
Activity
28
ADDING VALUE & BUILDING LOYALTY
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