77 / 168
2014 Best
Practices Study
Agencies
with Revenues
Between
$2,500,000 and
$5,000,000
77
Analysis of Agencies with Revenues Between $2,500,000 and $5,000,000
Key Benchmarks
Profile
Revenues
Expenses
Profitability
Employee Overview
Producer Info
Service Staff Info
Technology
Insurance Carriers
Appendix
Average
+25% Profit
+25% Growth
Service Center Use
Total Personal Lines Commission placed in
Carrier Service Center
23.9%
*
*
Total Commercial Lines Commission placed in
Carrier Service Center
6.6%
*
*
Use of Carrier Service Centers
Average +25% Profit +25% Growth
Carrier Representation
Personal Lines P&C
National
6.5
6.9
10.4
Regional
8.0
7.6
14.3
Total
14.4
14.5
24.7
Commercial Lines P&C
National
12.0
13.1
14.3
Regional
12.6
9.8
15.7
Total
24.6
22.9
30.0
Group L&H / Financial
Total Life, Health, Disability, LTC,
Retirement Products, and Other
14.3
7.6
17.6
Carriers
Average
+25% Profit
+25% Growth
% of Total Commission & Fee Revenue Derived from Direct Versus Indirect Appointments
INDIRECT Carrier Appointments
15.1%
12.6%
9.5%
DIRECT Carrier Appointments
82.9%
87.5%
81.6%
Carrier Appointments
*Insufficient Data