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2014 Best

Practices Study

Agencies

with

Revenues

Under

$1,250,000

8

Analysis of Agencies with Revenues Under $1,250,000

Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Service Staff Info

Technology

Insurance Carriers

Appendix

Revenue by Account Size

(as measured by Comm. & Fees – not premium)

Average

+25% Profit

+25% Growth

Commercial P&C

Greater than $25,000

% of Book

17.9%

0.0%

6.6%

# of Accounts

2.5

*

*

Total Revenue

$161,874

*

*

Revenue per Account

$65,949

*

*

Between $10,000 and $25,000

% of Book

13.1%

17.7%

5.7%

# of Accounts

4.4

4.7

*

Total Revenue

$72,556

$84,027

*

Revenue per Account

$16,325

$18,006

*

Between $5,000 and $10,000

% of Book

12.2%

21.9%

7.8%

# of Accounts

9.0

17.0

5.0

Total Revenue

$54,897

$103,948

$27,759

Revenue per Account

$6,069

$6,115

$5,552

Less than $5,000

% of Book

56.8%

60.4%

80.0%

# of Accounts

518.2

346.5

377.8

Total Revenue

$225,683

$215,090

$190,070

Revenue per Account

$435

$621

$503

(as measured by number of lives)

Average

+25% Profit

+25% Growth

Group L&H/Financial

Over 100 Lives

% of Book

20.4%

0.0%

0.0%

# of Accounts

1.3

*

*

Total Revenue

$34,186

*

*

Revenue per Account

$27,349

*

*

50 - 100 Lives

% of Book

1.6%

0.0%

0.0%

# of Accounts

*

*

*

Total Revenue

*

*

*

Revenue per Account

*

*

*

25 - 50 Lives

% of Book

23.9%

21.5%

19.4%

# of Accounts

2.9

1.3

*

Total Revenue

$22,878

$9,544

*

Revenue per Account

$8,007

$7,158

*

Under 25 Lives

% of Book

54.1%

78.5%

80.6%

# of Accounts

32.7

42.3

28.3

Total Revenue

$24,151

$34,764

$15,807

Revenue per Account

$738

$821

$558

*Insufficient Data