2014 Best
Practices Study
Agencies
with
Revenues
Under
$1,250,000
8
Analysis of Agencies with Revenues Under $1,250,000
Key Benchmarks
Profile
Revenues
Expenses
Profitability
Employee Overview
Producer Info
Service Staff Info
Technology
Insurance Carriers
Appendix
Revenue by Account Size
(as measured by Comm. & Fees – not premium)
Average
+25% Profit
+25% Growth
Commercial P&C
Greater than $25,000
% of Book
17.9%
0.0%
6.6%
# of Accounts
2.5
*
*
Total Revenue
$161,874
*
*
Revenue per Account
$65,949
*
*
Between $10,000 and $25,000
% of Book
13.1%
17.7%
5.7%
# of Accounts
4.4
4.7
*
Total Revenue
$72,556
$84,027
*
Revenue per Account
$16,325
$18,006
*
Between $5,000 and $10,000
% of Book
12.2%
21.9%
7.8%
# of Accounts
9.0
17.0
5.0
Total Revenue
$54,897
$103,948
$27,759
Revenue per Account
$6,069
$6,115
$5,552
Less than $5,000
% of Book
56.8%
60.4%
80.0%
# of Accounts
518.2
346.5
377.8
Total Revenue
$225,683
$215,090
$190,070
Revenue per Account
$435
$621
$503
(as measured by number of lives)
Average
+25% Profit
+25% Growth
Group L&H/Financial
Over 100 Lives
% of Book
20.4%
0.0%
0.0%
# of Accounts
1.3
*
*
Total Revenue
$34,186
*
*
Revenue per Account
$27,349
*
*
50 - 100 Lives
% of Book
1.6%
0.0%
0.0%
# of Accounts
*
*
*
Total Revenue
*
*
*
Revenue per Account
*
*
*
25 - 50 Lives
% of Book
23.9%
21.5%
19.4%
# of Accounts
2.9
1.3
*
Total Revenue
$22,878
$9,544
*
Revenue per Account
$8,007
$7,158
*
Under 25 Lives
% of Book
54.1%
78.5%
80.6%
# of Accounts
32.7
42.3
28.3
Total Revenue
$24,151
$34,764
$15,807
Revenue per Account
$738
$821
$558
*Insufficient Data