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2013 Best

Practices Study

Agencies

with Revenues

Between

$5,000,000 and

$10,000,000

103

Analysis of Agencies with Revenues Between $5,000,000 and $10,000,000

Key Benchmarks

Mgmt. Perspectives

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Service Staff Info

Technology

Insurance Carriers

Appendix

Revenues

Revenue by Source

(% of Gross Revenues)

(% by Source)

Average

+25% Profit

+25% Growth

Property & Casualty

Commercial Commissions & Fees

49.8%

46.8%

52.5%

Bonds

1.5%

0.2%

0.9%

Personal Commissions

23.2%

28.9%

22.3%

Value Added Services

1.6%

4.9%

0.7%

Contingent/Bonus

7.0%

8.0%

6.6%

Total P&C

83.1%

88.8%

83.0%

Life & Health/Financial

Group Medical Commissions & Fees

10.7%

6.2%

10.9%

All Other Group Commissions & Fees

2.5%

1.9%

1.5%

Individual L&H Commissions & Fees

1.4%

1.3%

0.9%

Bonus/Overrides

0.9%

0.2%

0.6%

Total L&H/Financial

15.5%

9.5%

13.9%

Investments

0.6%

1.1%

1.2%

Miscellaneous

0.8%

0.5%

2.0%

Gross Revenues

100.0%

100.0%

100.0%

Brokerage Commission Expense

0.6%

0.0%

0.5%

Net Revenues

99.4%

100.0%

99.5%

% Total Revenue

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

0.0%

P&C

Contingent/

Bonus

P&C

VAS

Fees

P&C

Personal

Comm

& Fees

P&C

Bonds

Comm

& Fees

P&C

Commercial

Comm

& Fees

L&H

Group

Medical

Comm

& Fees

L&H

All Other

Group

Comm

& Fees

L&H

Individual

Comm

& Fees

L&H

Bonus/

Overrides

Investments Miscellaneous

Average

+25% Profit

+25% Growth