105 / 204
2013 Best
Practices Study
Agencies
with Revenues
Between
$5,000,000 and
$10,000,000
105
Analysis of Agencies with Revenues Between $5,000,000 and $10,000,000
Key Benchmarks
Mgmt. Perspectives
Profile
Revenues
Expenses
Profitability
Employee Overview
Producer Info
Service Staff Info
Technology
Insurance Carriers
Appendix
Revenue by Account Size
(as measured by Comm. & Fees – not premium)
Average
+25% Profit
+25% Growth
Commercial P&C
Greater than $25,000
% of Book
32.7%
23.1%
36.1%
# of Accounts
28.5
17.9
29.1
Total Revenue
$1,562,490
$975,910
$1,813,248
Revenue per Account
$54,916
$54,520
$62,311
Between $10,000 and $25,000
% of Book
17.5%
13.8%
15.4%
# of Accounts
53.8
38.8
49.2
Total Revenue
$814,402
$582,339
$772,301
Revenue per Account
$15,127
$15,009
$15,697
Between $5,000 and $10,000
% of Book
11.7%
11.3%
10.4%
# of Accounts
79.7
70.4
74.3
Total Revenue
$546,196
$477,654
$520,930
Revenue per Account
$6,849
$6,785
$7,011
Less than $5,000
% of Book
38.1%
51.8%
38.2%
# of Accounts
3,603.0
4,906.4
3,937.0
Total Revenue
$1,779,744
$2,188,341
$1,921,305
Revenue per Account
$494
$446
$488
(as measured by number of lives)
Average
+25% Profit
+25% Growth
Group L&H/Financial
Over 100 Lives
% of Book
43.0%
37.8%
50.9%
# of Accounts
12.1
6.0
19.4
Total Revenue
$650,613
$362,727
$1,170,756
Revenue per Account
$53,928
$60,454
$60,259
50 - 100 Lives
% of Book
19.4%
12.2%
19.2%
# of Accounts
17.8
7.5
27.9
Total Revenue
$275,095
$97,791
$441,025
Revenue per Account
$15,465
$13,039
$15,832
25 - 50 Lives
% of Book
14.4%
14.7%
10.8%
# of Accounts
23.1
15.2
30.7
Total Revenue
$210,380
$117,809
$248,785
Revenue per Account
$9,110
$7,768
$8,100
Under 25 Lives
% of Book
23.3%
35.2%
19.1%
# of Accounts
254.6
125.3
393.0
Total Revenue
$311,774
$211,389
$383,983
Revenue per Account
$1,217
$1,688
$977