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2013 Best

Practices Study

Agencies

with Revenues

Between

$5,000,000 and

$10,000,000

104

Analysis of Agencies with Revenues Between $5,000,000 and $10,000,000

Key Benchmarks

Mgmt. Perspectives

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Service Staff Info

Technology

Insurance Carriers

Appendix

Revenue by Account Concentration

Average

+25% Profit

+25% Growth

% of Revenue Derived from:

Largest Account

3.2%

3.5%

4.0%

High

11.6%

Low

0.5%

10 Largest Accounts

13.9%

12.9%

15.7%

High

36.4%

Low

2.3%

Average

+25% Profit

+25% Growth

“Other” Group Life & Health* Revenue (% from source)

Life

22.6%

32.2%

23.6%

Disability

17.5%

24.6%

19.5%

Dental & Vision

27.1%

17.2%

34.2%

Retirement/Pension

6.9%

11.8%

10.4%

Worksite/Voluntary/Supplement

12.9%

13.5%

4.5%

Long-Term Care

1.5%

0.6%

0.2%

Employee Benefits TPA

5.2%

0.0%

5.6%

All Other

6.2%

0.0%

2.0%

What the Typical Transactions Looked Like

Revenues Acquired per Transaction

Multiples of Revenue Paid

Average

$947,473

Average

1.8x

High

$5,650,109

High

2.7x

Low

$41,962

Low

1.5x

Acquired Revenues

% of Agencies

Acquiring

Average

Commissions

Acquired

% of

Net Revenues

Acquisitions Made in Last 12 Months

20.9%

$428,856

5.6%

Revenue by Acquisition

*Excludes Group Medical