62 / 159
52
Adopted FY 2017-18 Budget
BUDGET HIGHLIGHTS
The FY 17-18 budget is increasing by $76,702, or by 3.9%.
A full-time Public Records Administrator position was implemented to support the PIRT program.
GTN began production of new programming including Greensboro Business Profiles and Council
Conversations.
2015-16
2016-17
2017-18
2018-19
Actual
Budget
Adopted
Projected
Appropriation
673,420
690,879
766,234
786,171
Full Time Equivalent Positions
6
6
7
7
Appropriation
414,635
427,867
453,314
479,512
Full Time Equivalent Positions
4
4
4
4
Appropriation
0
858,423
834,323
873,233
Full Time Equivalent Positions
0
13
13
13
Departmental Objectives
2015-16
2016-17
2017-18
2018-19
Actual
Budget
Adopted
Projected
Workload Measures
Percent of public record requests responded to within
two business days
80%
80%
80%
80%
Percentage of original daily programming on GTN
87%
85%
90%
90%
Number of Good News stories produced per year
45
30
30
30
Increase percent of social media subscribers city-wide
86%
25%
20%
20%
2015-16
2016-17
2017-18
2018-19
Actual
Budget
Adopted
Projected
Expenditures:
Personnel Costs
703,192
1,514,370
1,606,019
1,679,934
Maintenance & Operations
384,863
462,799
447,852
458,982
Capital Outlay
0
0
0
0
Total
1,088,055
1,977,169
2,053,871
2,138,916
Total FTE Positions
10.000
23.000
24.000
24.000
Revenues:
Other
76,315
32,046
32,096
32,046
General Fund Contribution
1,011,740
1,945,123
2,021,775
2,106,870
Total
1,088,055
1,977,169
2,053,871
2,138,916
Consolidate multiple departments’ advertising and communications efforts into organization-wide marketing plan and brand.
PERFORMANCE MEASURES
BUDGET SUMMARY
Provide strategic communications and marketing support to create greater awareness of City programs and opportunities.
Provide current news to constituents through City-initiated electronic and print newsletters, and through commercial media.
Quickly, courteously, and accurately respond to concerns and requests for information.
Contact Center
Serves as central citizen request center with one single City phone number (373-CITY) for residents and businesses to report
problems, ask questions and request services in one contact, provides up-to-date instant access to information from departments;
tracks requests and service responses for maximum trend analysis and performance measurement.
Greensboro Television Network (GTN) is responsible for the video production and programming of the City's Public Access television
station. Example live programming includes City Council meetings, Planning Board meetings and Zoning Commission meetings. GTN
produces videos that highlight the people, places and programs that call Greensboro home.
COMMUNICATIONS AND MARKETING DEPARTMENT
PROGRAMS
Communications and Marketing
Offers fully integrated marketing and communications services. Serves as the central point of contact for public and media regarding
City information. Develops strategic communications plans, news releases, external newsletters, employee communications, and
maintains the City’s internal and external Internet presence. Manages public information requests.
GTN Television