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Town Center Plan
January 2007
Appendix 11
Morrisville Cultural & Civic Area Trip Generation Study
The purpose of this study is to project the potential number of vehicle trips which may be generated by
the proposed Cultural and Civic Area once it becomes established. As this area is planned and designed
as a compact, pedestrian-friendly mixed use area, this study takes into account the possible number of
trips using other modes (school buses and vans, walking and bicycles), or vehicle trips that are linked,
and reduces vehicle trip generation figures accordingly.
The basic indication of this study is, depending on the development scenario used, the project area might
generate between 1,717 vehicle trips (including 2 school buses) and 2,297 vehicle trips (including 10
school buses) per day. By contrast, a conventional suburban development pattern, which would not
permit linked trips or support other modes, might generate between 1,910 and 2,610 vehicle trips per
day.
Study Area
For trip generation purposes, the study are is bounded by the future E Street to the north, Church Street
to the east, the Chamber of Commerce building to the south and Town Hall Drive to the west.
Development Scenarios
At-a-glance
•
Children’s theater – 425 seats
•
Park/playground – 4 acre park, including .25 acre playground + .25 acre developed area
•
Residential units
o
E Street – 30 dwellings
o
Core Area – 45 dwellings
o
Scoggins – 25 dwellings
•
Commercial space – 25,000 square feet total, consisting of:
o
Food service/restaurants – 2,500 to 5,000 square feet
o
Retail – 5,000 to 10,000 square feet
o
Professional offices/studios/services – 10,000 to 17,500 square feet
Overview
. Although the Town Hall Drive corridor provides access to a number of subdivisions and is
expected to carry even more traffic once connected with I-540 and Morrisville Parkway, the potential for
commercial development dependent on drive-by traffic remains low. It is simply not competitive with
nearby commercial developments in existence or in progress.
The centerpiece of the cultural and civic area is a proposed children’s theater. This theater should serve
as a catalyst for other development and is anticipated to be a critical destination and traffic generator.
The theater as envisioned would be a regional destination needing good regional accessibility but not
high visibility. The proposed location has access from major regional highways (I-40, I-540, NC 54,
NC 55 and Davis Drive).