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Town Center Plan
January 2007
Appendix 11
Food Service/restaurants
. Food service and restaurants would be local in orientation but also heavily
dependent on serving theater goers. Nearby office and service workers, as well as their clients, should
also constitute a sizeable portion of the potential customer base. Rather than fairly large, stand-alone
suburban sit-down chain or fast food restaurants, these food service establishments are expected to be
smaller, store-front type operations – cafes, ice cream shops, delis, specialty eateries and markets, pastry
shops and the like. Food service and restaurants are projected at 2,500 to 5,000 square feet.
Transportation assumptions for food service are:
2% will involve walking or biking
10% will involve buses or vans
25% will involve a linked trip
Retail
. Specialty retail building on the cultural center theme – some combination of art, education and
children – as well as small shops aimed at serving nearby residents have the strongest potential here.
Retail is projected at 5,000 to 10,000 square feet.
Transportation assumptions for retail are:
2% will involve walking or biking
5% will involve buses or vans
10% will involve a linked trip
Professional offices/services/studios
. This area should be able to support a combination of small
professional offices (such as architects and attorneys), small professional and personal services (possibly
oriented toward creative fields, including interior designers, florists, or caterers), and arts and performing
arts studios building on the cultural center theme. Offices, services and studios are projected at 10,000
to 17,500 square feet. On weekends only 25% of office type uses are anticipated to be open.
Transportation assumptions for office, services and studios are:
0% will involve walking or biking
0% will involve buses or vans
5% will involve a linked trip (generally limited to studios)
Trip Generation Projections
Standard trip generation rates are typically based on stand-alone, individual suburban land uses. They
do not take into account potential vehicle trip reductions due to pedestrian-friendly design, proximity
to surrounding land uses or land use density, or trip linking within a mixed use development. The
Institute of Traffic Engineers has gathered data and developed protocols for projecting travel demand
reduction factors for larger mixed use developments. Data on such reduction factors for small mixed
use developments within an otherwise conventional suburban context is very limited, so the figures used
are simply educated guesses based on professional judgment. The reductions due to pedestrian and
bicycle travel, group transport and linked trips are based on potential development scenarios, local area
conditions, and the types and combinations of land uses.