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112

Town Center Plan

January 2007

Appendix 11

Food Service/restaurants

. Food service and restaurants would be local in orientation but also heavily

dependent on serving theater goers. Nearby office and service workers, as well as their clients, should

also constitute a sizeable portion of the potential customer base. Rather than fairly large, stand-alone

suburban sit-down chain or fast food restaurants, these food service establishments are expected to be

smaller, store-front type operations – cafes, ice cream shops, delis, specialty eateries and markets, pastry

shops and the like. Food service and restaurants are projected at 2,500 to 5,000 square feet.

Transportation assumptions for food service are:

2% will involve walking or biking

10% will involve buses or vans

25% will involve a linked trip

Retail

. Specialty retail building on the cultural center theme – some combination of art, education and

children – as well as small shops aimed at serving nearby residents have the strongest potential here.

Retail is projected at 5,000 to 10,000 square feet.

Transportation assumptions for retail are:

2% will involve walking or biking

5% will involve buses or vans

10% will involve a linked trip

Professional offices/services/studios

. This area should be able to support a combination of small

professional offices (such as architects and attorneys), small professional and personal services (possibly

oriented toward creative fields, including interior designers, florists, or caterers), and arts and performing

arts studios building on the cultural center theme. Offices, services and studios are projected at 10,000

to 17,500 square feet. On weekends only 25% of office type uses are anticipated to be open.

Transportation assumptions for office, services and studios are:

0% will involve walking or biking

0% will involve buses or vans

5% will involve a linked trip (generally limited to studios)

Trip Generation Projections

Standard trip generation rates are typically based on stand-alone, individual suburban land uses. They

do not take into account potential vehicle trip reductions due to pedestrian-friendly design, proximity

to surrounding land uses or land use density, or trip linking within a mixed use development. The

Institute of Traffic Engineers has gathered data and developed protocols for projecting travel demand

reduction factors for larger mixed use developments. Data on such reduction factors for small mixed

use developments within an otherwise conventional suburban context is very limited, so the figures used

are simply educated guesses based on professional judgment. The reductions due to pedestrian and

bicycle travel, group transport and linked trips are based on potential development scenarios, local area

conditions, and the types and combinations of land uses.