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STRATEGIC DRIVERS FOR SUSTAINABLE GROWTH
2. Continuing the Group’s digital transformation
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SAINT-GOBAIN
- REGISTRATION DOCUMENT 2016
is used by a large number of independent experts and
individuals.
building specialists to find projects posted by private
trade customers, the brand has a number of innovative
Avantages Pro, for computer, tablet and Smartphone. For its
configurator to examine and compare solutions including
services that are unique in the marketplace: Solu +, a worksite
option of immediate energy efficiency evaluation and
prices evaluations; Cap Renov +, a simulator that provides the
may be eligible. In 2016, Point.P also launched Homly You, an
calculation of the tax incentives for which the end customer
the best professionals in the construction. This digital service
intermediation site for establishing good relationships with
The Building Distribution brands and trade names are seeking
services at every stage of their experience. In France, for
to increase customer engagement by providing appropriate
instance, Point.P Matériaux de Construction offers the Pack
which offer their own services to attract, inform, and
The move to digital has also benefited industrial companies
tradesmen, installers, roofers, facade engineers, specifiers,
experiment, and then to sell to and foster loyalty amongst
architects, etc.
the Group’s automotive flat glass solutions: comfort and
interactive vehicle introduces the features and benefits of
belongings, environmental protection and CO
2
reduction,
perceived quality, personal safety and security for
style, and connected glass.
ATTRACT: Sekurit launched the “Expérience Sekurit”
Smartphone application in December 2016, where an
INFORM & EXPERIMENT: CertainTeed has developed an
customers who are contractors can use to create
online visualization tool, ColorView, which the company’s
products and colors for use in residential construction.
customized exteriors, based on an extensive library of
France.
Kingdom in 2016, as well as in Denmark, Belgium and
e-commerce platform, glaziers, joiners, plumbers, kitchen
SELL AND FOSTER LOYALTY: with the MyGlassolutions
made-to-measure products with instant costing and
designers and sanitary fitters can configure and order
MyGlassolutions was rolled out throughout the United
delivery
scheduling,
and
track
their
orders.
different Activities are introducing specialist websites,
training for customers and distributors, cost estimation
e-commerce or augmented reality applications, marketplaces,
omnichannel solutions to fulfill customers’ expectations and
applications, solutions and services using BIM, etc.: a range of
the most appropriate products.
improve the quality of their experience, to help them choose
digital technology-based products and services. The Group’s
The Group has therefore stepped up the development of its
2.1.2 Structuring the omnichannel approach
with the Group and provide them with flawless service.
(CRM) tool allows to monitor customers’ various interactions
experience. Techniques for targeting and fostering loyalty
online chat, etc. – the more complex the customer’s
Saint-Gobain’s omnichannel approach therefore aims to
amongst a client base are becoming more diverse.
physical and digital touch points, along the entire customer
ensure a seamless and consistent customer experience across
unique and continuous Customer Relationship Management
experience. In a certain number of Activities, the use of a
The more channels that are involved in interacting with the
customer – websites, social networking pages, emails, forums,
THE OMNICHANNEL APPROACH
the success of retail sites.
networks, and speed of product delivery are key factors in
their products and ensure brand visibility. In Distribution,
All Activities have rolled out digital strategies to differentiate
develop e-commerce services, supported by state-of-the-art
Saint-Gobain is adopting an omnichannel approach to
inventory checks by customers, the organization of logistics
logistics. The wealth of information available online, real-time
The aim of all the digital tools developed by the Group’s
as making the process easier for them and meet for their
brands is to foster better knowledge of the customer, as well
Glassolutions website allows customers to place orders and
needs more easily and directly. In the United Kingdom, the
the usual methods (fax, email or telephone), including for
obtain a quote immediately via their Smartphone, replacing
custom requests.
show the different stages of a renovation project and the
portfolio. Made with special effects, the tutorials were
easy-to-use of a number of products in the Quartzolit brand
had 4.5 million views.
uploaded to the brand’s YouTube channel and have already
The step-by-step tutorials from Saint-Gobain Weber in Brazil
seeking a mosquito screen and would like a real-world
is intended for any private individual or professional who is
demonstration videos for learning how to install the mosquito
preview of how the product will look. As well as
screen, and links to online sales sites for distributors, the user
a better insight into the different applications of Saint-Gobain
Augmented reality applications also allow customers to gain
created Scene Weaver, its first augmented reality application
products. Similarly, Saint-Gobain Adfors in the United States
for visualizing and selecting mosquito screens. Scene Weaver