Saint Gobain - Registration document 2016

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3 STRATEGIC DRIVERS FOR SUSTAINABLE GROWTH
1. Balancing the Activities to ensure the Group is resilient
50 SAINT-GOBAIN - REGISTRATION DOCUMENT 2016
the Group is resilient
Balancing the Activities to ensure 1.
INVESTMENT DIFFERENTIATED BY GEOGRAPHIC REGION 1.1
KEY POINTS BY GEOGRAPHIC REGION
EUROPE
Focus on activities with low capital
intensity; continue to optimize
production activities; differentiation
through marketing and innovation;
target growth segments in
distribution and accelerate the
multi-channel strategy.
AFRICA AND
THE MIDDLE-EAST
Increase commercial presence
and partnerships in Sub-Saharan
Africa, the Middle East and Turkey;
expand beyond the existing industrial
presence in Sub-Saharan Africa.
LATIN AMERICA
Invest in most of the Sectors to grow
and consolidate our leadership
position, with a focus on short-term
market conditions.
RUSSIA
Develop Construction Products.
NORTH AMERICA
Invest in Construction Products and
High-Performance Materials; develop
in niche markets and adjacent high
value-added markets.
ASIA
Develop industrial activities;
prioritize new positions in South East
Asia for Construction Products;
consolidate Construction Products and
High-Performance Materials activities.
Materials and Construction Products Sectors outside Western
increasing its share of the industrial assets of its Innovative
Europe to capture potential longer-term growth.
at affording the Group a global geographic presence, by
terms of GDP, Saint-Gobain’s development strategy is aimed
Although Europe remains one of the largest global markets in
Strengthening investments in Asia, 1.1.1
countries
the United States and emerging
markets and adjacent high value-added markets, which offer
for its siding products. Saint-Gobain is also developing niche
begun construction of a new metallic film deposit line on
particular potential in the US. Thereby, Solar Gard (HPM) has
plastic film at its headquarters site in San Diego.
million dollars investment, and has invested in new presses
shingle factory in Jonesburg, Missouri (USA), following a 100
Unites-States, in 2016 the Group pursued to invest in. For
Given the dynamism of new building market in the
example, CertainTeed has launch in June 2016 a new asphalt