49 / 330
SAINT-GOBAIN
- DOCUMENT DE RÉFÉRENCE 2016
51
3
SAINT-GOBAIN
- REGISTRATION DOCUMENT 2016
49
STRATEGIC DRIVERS
FOR SUSTAINABLE GROWTH
RESILIENT ENSURE THE GROUP IS BALANCING THE ACTIVITIES TO 1. 50 region Investment differentiated by geographic 1.1 50 support the Group’s strategy Develop the scope of activities to 1.2 52 CONTINUING THE GROUP’S 2. DIGITAL TRANSFORMATION 54 Using digital technology to serve 2.1 customers 54 processes Using digital technology to transform HR 2.2 57 to increase operational efficiency Using digital technology in our factories 2.3 58 SUSTAINABLE 3. INNOVATION AND R&D DIFFERENTIATION THROUGH 59 Innovation as a pillar of the Group’s 3.1 strategy 59 strategy: products that anticipate market Eco-innovation to deliver on our 3.2 trends 61 A more cross-functional approach to 3.3 innovation 61 SAINT-GOBAIN RELATIONS: REBRANDING BUILDING CLOSER CUSTOMER 4. 63 The challenges of a strong brand 4.1 63 New brand content 4.2 63 A new logo 4.3 64