Saint Gobain - Registration document 2016

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3 STRATEGIC DRIVERS FOR SUSTAINABLE GROWTH
4. Building closer customer relations: rebranding Saint-Gobain
64 SAINT-GOBAIN - REGISTRATION DOCUMENT 2016
TO ENHANCE THE WELLBEING OF PEOPLE EVERYWHERE
Which answers today’s Individual needs which addresses tomorrow’s collective challenges
WE HELP TO CREATE GREAT LIVING PLACES
AND IMPROVE DAILY LIFE by combining
(performance, safety, adaptability, accessibility, beauty) (sustainable building, better mobility, resource efficiency,
demographic growth, climate change )
Comfort Sustainability
A NEW LOGO 4.3
To support this aim, Saint-Gobain unveiled a new logo and brought its visual identity up to date.
The old renowned logo
and symbol of the Group’s
industrial strength
THE BRIDGE
Saint-Gobain’s
solutions for
a better tomorrow
LIVING
PLACES
A key moment
in our history
350 YEARS
The pulse that
drives us forward
VITALITY
construction as a whole. The supporting graphics reflect the
dynamic nature of Saint-Gobain as one of the world’s most
complemented with a flowing skyline, depicting buildings and
targets, it affords Saint-Gobain increased transparency and
clarity among its customers and the general public, by
innovative corporations. Warm, bright colors were used to
foster proximity to end consumers. Covering all internal
aligning the brand’s visual identity with its messages about
innovation and modernity.
the arches of the bridge in Pont-à-Mousson that have
represented the Group for more than 40 years. It is
Providing a link between the Group’s historical logo and its
construction strategy, the logo offers a more modern take on
ENVIRONMENTALLY
RESPONSIBLE
HIGH-TECH
AND INNOVATIVE
WARMTH, COMFORT,
WELLBEING