Saint Gobain - Registration document 2016

54 / 330

3 STRATEGIC DRIVERS FOR SUSTAINABLE GROWTH
2. Continuing the Group’s digital transformation
54 SAINT-GOBAIN - REGISTRATION DOCUMENT 2016
Continuing the Group’s digital 2.
transformation
profound change. Accordingly, Saint-Gobain is refreshing its
However, the entire construction market is also undergoing
customers’ needs.
product and service range to better adapt them to its
central to the issues associated with digital technology. Saint-Gobain’s relations with its stakeholders, as well as in the
The digital revolution is bringing about a dramatic change in
affecting the Sectors, digital technology is transforming the
ways that things are done within the Group. As well as
are being shaped by the explosion in e-commerce, and with
whole Group: not only its interactions with customers, which
the advent of Industry 4.0 and the digitization of Human
suppliers, but also its internal organizational structure, with
as a tool for internal and external communication is also
Resources (HR) processes. The increased use of social media
and step up its digital transformation, and to take the new
2016 provided the opportunity for the Group to continue with
opportunities offered.
PINTEREST, TO BETTER UNDERSTAND THE CHALLENGE OF DIGITAL TECHNOLOGY
A CHALLENGE FOR START-UPS AND STUDENTS, IN PARTNERSHIP WITH
partnership with Saint-Gobain to enhance the visibility of its
“Petits Biscuits” team took first prize with an interface for
products in the e-showroom. In the “student” category, the
customers and project owners to track the progress of work
360-degree viewing, offering real-time interaction, for
remotely.
users’ contributions. DatchMe’s proposal involved a business
DatchMe, the first interior decoration e-showroom featuring
Pinterest, the Group launched a challenge for students and
In October 2016, in partnership with social networking site
technology transform the experience of home renovation?”.
start-ups in France, on the theme of: “How can digital
the start of the competition, 5 teams of students and
Of the 146 teams of students and 38 start-ups registered at
panel. First prize in the start-up category was awarded to
5 start-ups were chosen to compete before the final judging
USING DIGITAL TECHNOLOGY TO SERVE CUSTOMERS 2.1
The Group’s brands have developed digital strategies to optimize the customer experience and best address and anticipate
their customers’ expectations.
Being present throughout the customer experience 2.1.1
Digital is transforming customer relationships, affording better interactions with them and improving their experience.
Activities are developing an in-depth understanding of the customer, by mapping the different stages of their experience.
Consequently, all Saint-Gobain’s Activities are defining and implementing digital roadmaps tailored to their markets. The
CUSTOMER EXPERIENCES
CONSIDER
SOCIAL
MEDIA
EVALUATE
1
2 3
BUY/SPECIFY EXPERIENCE
AND BOND