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Key Benchmarks
Profile
Revenues
Expenses
Profitability
Employee Overview
Producer Info
Staff Service Info
Technology
Insurance Carriers
Appendix
126
Analysis of Agencies with Revenues Over $25,000,000
2012 Best
Practices Study
Agencies
with Revenues
Over
$25,000,000
Revenue by Account Size
(as measured by Comm. & Fees – not premium)
Average
+25% Profit
+25% Growth
Commercial P&C
Total Commissions & Fees in Book
$27,233,124
$33,433,906
$16,237,922
Greater than $25,000
% of Book
61.7%
60.6%
62.7%
# of Accounts
237.2
358.0
222.3
Total Revenue
$17,800,384
$30,383,343
$13,575,393
Revenue per Account
$75,033
$84,870
$61,059
Between $10,000 and $25,000
% of Book
16.8%
15.2%
19.5%
# of Accounts
318.2
469.5
278.7
Total Revenue
$4,854,871
$7,625,060
$4,228,196
Revenue per Account
$15,258
$16,241
$15,173
Between $5,000 and $10,000
% of Book
8.0%
8.1%
8.4%
# of Accounts
311.1
380.3
205.5
Total Revenue
$2,183,687
$2,722,719
$1,370,897
Revenue per Account
$7,019
$7,159
$6,671
Less than $5,000
% of Book
13.4%
16.1%
9.3%
# of Accounts
12,190.7
10,060.0
3,691.3
Total Revenue
$3,867,678
$8,058,378
$2,019,111
Revenue per Account
$317
$801
$547
(as measured by number of lives)
Average
+25% Profit
+25% Growth
Group L&H/Financial
Total Commissions & Fees in Book
$14,336,943
$18,563,534
$9,311,161
Over 100 Lives
% of Book
58.3%
70.5%
49.9%
# of Accounts
116.9
156.5
94.3
Total Revenue
$8,362,936
$13,086,787
$4,648,740
Revenue per Account
$71,550
$83,622
$49,323
Between 50-100 Lives
% of Book
14.1%
11.7%
14.6%
# of Accounts
90.9
127.0
78.0
Total Revenue
$2,016,515
$2,178,493
$1,360,817
Revenue per Account
$22,188
$17,153
$17,446
Between 25-50 Lives
% of Book
6.7%
4.0%
9.4%
# of Accounts
95.7
100.5
77.8
Total Revenue
$965,726
$750,945
$879,371
Revenue per Account
$10,091
$7,472
$11,310
Under 25 Lives
% of Book
20.9%
13.7%
26.0%
# of Accounts
1,588.1
1,005.5
936.5
Total Revenue
$2,991,766
$2,547,310
$2,422,233
Revenue per Account
$1,884
$2,533
$2,586