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Net Revenue Growth
F.
Future Revenue Growth Strategies
Study participants were asked to indicate their three most important strategies for
enhancing or achieving future revenue growth.
AGENCIES WITH REVENUES UNDER $500,000
EXECUTIVE
PERSPECTIVES
PROFILE
REVENUES/
EXPENSES
FINANCIAL
STABILITY
EMPLOYEE
OVERVIEW
PRODUCER
INFO
SERVICE
STAFF
INFO
TECHNOLOGY
INSURANCE
CARRIERS
APPENDIX
15
% Total Revenue
Average
+25% Profit
+25% Growth
20%
10%
0%
Commercial
P&C
Personal
P&C
P&C Service
Fees
Group
L&H
Individual
L&H
Total
Commissions
& Fees
% of Total Responses*
1
2
3
Access to Better Carriers
26.1% 4.3% 13.0%
Advertising/Promotions
8.7% 0.0% 34.8%
Agency/Book of Business Acquisitions
0.0%
17.4% 4.3%
Cross-Selling/Total Account Development
39.1% 21.7% 17.4%
Producer Recruitment/Development
4.3% 13.0% 0.0%
New Business Initiatives - Prog Dev/Niche Marketing
8.7% 17.4% 8.7%
New Business Initiatives - Referrals/Centers of Influence
8.7% 26.1% 17.4%
New Business Initiatives - Strategic Alliances
4.3% 0.0% 4.3%
Other
0.0% 0.0% 0.0%
*With:
1 = Critically Important
2 = Very Important
3 = Important
30%
-10%
-20%
-30%