88 / 186
Net Revenue Growth
F.
Future Revenue Growth Strategies
Study participants were asked to indicate their three most important strategies for
enhancing or achieving future revenue growth.
AGENCIES WITH REVENUES BETWEEN $2,500,000 AND $5,000,000
EXECUTIVE
PERSPECTIVES
PROFILE
REVENUES/
EXPENSES
FINANCIAL
STABILITY
EMPLOYEE
OVERVIEW
PRODUCER
INFO
SERVICE
STAFF
INFO
TECHNOLOGY
INSURANCE
CARRIERS
APPENDIX
87
% Total Revenue
Average
+25% Profit
+25% Growth
30%
15%
0%
Commercial
P&C
Personal
P&C
P&C Service
Fees
Group
L&H
Individual
L&H
Total
Commissions
& Fees
% of Total Responses*
1
2
3
Access to Better Carriers
3.1% 0.0% 9.4%
Advertising/Promotions
3.1% 3.1% 15.6%
Agency/Book of Business Acquisitions
6.3%
6.3% 6.3%
Cross-Selling/Total Account Development
15.6% 31.3% 12.5%
Producer Recruitment/Development
31.3% 25.0% 25.0%
New Business Initiatives - Prog Dev/Niche Marketing
12.5% 12.5% 18.8%
New Business Initiatives - Referrals/Centers of Influence
25.0% 18.8% 3.1%
New Business Initiatives - Strategic Alliances
0.0% 3.1% 9.4%
Other
3.1% 0.0% 0.0%
*With:
1 = Critically Important
2 = Very Important
3 = Important
15%
45%