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AGENCY CHARACTERISTICS

A. Average Total Revenues

$391,740

B. Corporate Structure

+25% Profit

C

47.1%

40.9%

40.7%

S

41.2%

45.5%

48.1%

Partnership

5.9%

4.5%

3.7%

LLC

0.0%

0.0%

0.0%

Sole Proprietorship

5.9%

9.1%

7.4%

C. Shareholders

Number of Shareholders

2.3

2.3

2.4

High

9.0

Low

1.0

D. Ownership %

% Owned by Largest Shareholder

72.2%

80.0%

75.0%

High

100.0%

Low

30.0%

E. Shareholder Age

Current Age of Largest Shareholder

51.1

47.0

54.0

F. Population Density of Metropolitan Area Where Home Office Is Located

Less than 50,000

76.5%

68.2%

70.4%

50,000 - 250,000

0.0%

0.0%

0.0%

250,000 - 1,000,000

23.5%

31.8%

29.6%

More than 1,000,000

0.0%

0.0%

0.0%

Average

+25% Profit

+25% Growth

Average

+25% Profit

+25% Growth

Average

+25% Profit

+25% Growth

Analysis of Agencies with Revenues

Less Than $500,000

Average

+25% Growth

Average

+25% Profit

+25% Growth

Page 11

2003 Best Practices Study