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2015 Best

Practices Study

Agencies

with

Revenues

Under

$1,250,000

10

Analysis of Agencies with Revenues Under $1,250,000

Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Service Staff Info

Technology

Insurance Carriers

Appendix

Note: See page 163 for an explanation of column headings

Revenue Growth by Source

(continued)

*Insufficient Data

Average

Top 25% Profit

Top 25% Growth

Group Medical L&H

Renewal Revenues

1

89.8%

62.7%

104.3%

New Business

2

9.4%

29.1%

2.8%

Acquired Revenues

3

0.0%

0.0%

0.0%

Organic Growth

4

-0.8%

-8.2%

7.1%

Total Growth

5

-0.8%

-8.2%

7.1%

All Other Group L&H

Renewal Revenues

1

102.5%

*

*

New Business

2

28.5%

*

*

Acquired Revenues

3

0.0%

*

*

Organic Growth

4

31.0%

*

*

Total Growth

5

31.0%

*

*

Individual L&H

Renewal Revenues

1

51.9%

51.5%

*

New Business

2

44.6%

42.7%

*

Acquired Revenues

3

0.0%

0.0%

*

Organic Growth

4

-3.5%

-5.8%

*

Total Growth

5

-3.5%

-5.8%

*

Total Commissions & Fees (P&C, L&H)

Renewal Revenues

1

92.7%

94.4%

102.7%

New Business

2

13.0%

12.5%

13.1%

Acquired Revenues

3

0.0%

0.0%

0.0%

Organic Growth

4

5.7%

6.9%

15.8%

Total Growth

5

5.7%

6.9%

15.8%

Brokerage Commission Expense Growth

*

*

*

Net Commissions & Fees Growth (Organic)

6

5.8%

6.9%

15.8%

Net Commissions & Fees Growth (Total)

7

5.8%

6.9%

15.8%

Other Income

P&C Contingent Income Growth

-10.5%

-21.5%

-7.7%

L&H Bonus Income Growth

*

*

*

Investment Income Growth

-7.2%

*

*

GROSS REVENUE GROWTH

5.0%

4.4%

16.2%

NET REVENUE GROWTH (ORGANIC)

8

5.0%

4.4%

16.2%

NET REVENUE GROWTH (TOTAL)

9

5.0%

4.4%

16.2%

1 Renewal Revenues

are presented as a % of prior year’s

total revenues for this line of business. This figure is

impacted by attrition (loss or retention of accounts)

and by changes in premium and commission levels.

The higher the %, the more favorable the results.

2 New Business

is presented as a % of prior year’s

total revenues for this line of business. The higher

the %, the more favorable the results.

3 Acquired Revenues

are presented as a % of prior

year’s total revenues for this line of business. The %

indicates the significance of acquired business.

4 Organic Growth

represents growth in revenues

from prior year excluding acquired revenues.

5 Total Growth

represents growth in revenues

from prior year including acquired revenues.

6 Growth in Total Commissions & Fees

(

less

Brokerage Commission Expense)

from prior year

excluding acquired revenues.

7 Growth in Total Commissions & Fees

(

less

Brokerage Commission Expense)

from prior year

including acquired revenues.

8 Growth in Net Revenues

(

Gross Revenue less

Brokerage Commission Expense

) from prior year

excluding acquired revenues.

9 Growth in Net Revenues

(

Gross Revenue less

Brokerage Commission Expense

) from prior year

including acquired revenues.