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2015 Best

Practices Study

Agencies

with

Revenues

Under

$1,250,000

5

Analysis of Agencies with Revenues Under $1,250,000

Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Service Staff Info

Technology

Insurance Carriers

Appendix

Note: See page 163 for an explanation of column headings

Revenues

Revenue by Source

(% of Gross Revenues)

(% by Source)

Average

Top 25% Profit Top 25% Growth

Property & Casualty

Commercial Commissions & Fees

38.7%

34.9%

45.0%

Bonds

0.5%

0.1%

0.5%

Personal Commissions

47.3%

52.7%

34.2%

Value Added Services

0.6%

0.0%

0.0%

Contingent/Bonus

5.3%

6.6%

2.9%

Total P&C

92.5%

94.3%

82.7%

Life & Health/Financial

Group Medical Commissions & Fees

3.6%

0.8%

8.2%

All Other Group Commissions & Fees

0.2%

0.1%

0.1%

Individual L&H Commissions & Fees

3.2%

4.8%

7.7%

Bonus/Overrides

0.1%

0.0%

0.3%

Total L&H/Financial

7.1%

5.7%

16.2%

Investments

0.1%

0.1%

0.2%

Miscellaneous

0.3%

0.0%

0.8%

GROSS REVENUES

100.0%

100.0%

100.0%

Brokerage Commission Expense

0.3%

0.0%

0.0%

NET REVENUES

99.7%

100.0%

100.0%

% Total Revenue

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

0.0%

P&C

Contingent/

Bonus

P&C

VAS

Fees

P&C

Personal

Comm

& Fees

P&C

Bonds

Comm

& Fees

P&C

Commercial

Comm

& Fees

L&H

Group

Medical

Comm

& Fees

L&H

All Other

Group

Comm

& Fees

L&H

Individual

Comm

& Fees

L&H

Bonus/

Overrides

Investments Miscellaneous

Average

Top 25% Profit

Top 25% Growth