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2015 Best

Practices Study

Agencies

with Revenues

Between

$1,250,000 and

$2,500,000

51

Analysis of Agencies with Revenues Between $1,250,000 and $2,500,000

Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Service Staff Info

Technology

Insurance Carriers

Appendix

Note: See page 163 for an explanation of column headings

Average

Top 25% Profit Top 25% Growth

Service Center Use

% of Personal Lines Commission placed in

Carrier Service Center

26.7%

*

*

% of Commercial Lines Commission placed in

Carrier Service Center

3.0%

*

*

Use of Carrier Service Centers

Average

Top 25% Profit

Top 25% Growth

Carrier Representation

Personal Lines P&C

National

5.0

2.8

4.5

Regional

5.3

4.0

5.2

Total

10.2

6.8

9.7

Commercial Lines P&C

National

7.2

4.7

4.8

Regional

7.6

4.2

4.7

Total

14.8

8.8

9.5

Group L&H / Financial

Total Life, Health, Disability, LTC,

Retirement Products, and Other

9.7

13.3

9.8

Carriers

Average

Top 25% Profit Top 25% Growth

% of Total Commission & Fee Revenue Derived from Direct Versus Indirect Appointments

INDIRECT Carrier Appointments

12.7%

7.5%

23.4%

DIRECT Carrier Appointments

87.3%

92.5%

76.6%

Carrier Appointments

*Insufficient Data