Development Services Review. Final Report. Zucker July 2016

Morgan Hill, California

Zucker Systems



The Sale of Downtown Opportunity Sites 2, 3, and 4;



Staff is drafting an Economic Blueprint, which is an Action Plan that will

identify a vision and set clear strategies to develop jobs and facilitate place-

making for the city of Morgan Hill over the next 5 to 10 years;



Staff is launching a Morgan Hill 100% Local Campaign to promote locally

produced food-related items; and



Creating a new brand identity for the City, including a new logo (e.g., It’s

Happening) to reinforce the notion that the City is an ideal location that offers

residents and visitors a vibrant Downtown, year-round outdoor recreational

activities.

RGANIZATION

SSUES

Equipment

Staff stated that they generally have the equipment needed to perform their work,

however, they did identify the need for one computer to be upgraded in the Division.

In addition, staff expressed the need for Open Counter software, which is online

software that benefits both the City and small business by helping entrepreneurs

navigate the business registration process and their site selection process by showing

entrepreneurs where their business is permitted, without having to ask City staff for

the information.

69.

Recommendation:

The Assistant City Manager for CDD should

confirm equipment needs, budget for and purchase needed items.

Job Descriptions

We reviewed the job descriptions for the two positions in the EDD function and found

that they need to be updated to correspond with the position titles designated on the

City’s organization chart. For example, the Job Description for the Economic

Development Coordinator Position is listed as “Principal Planner/Economic

Development Coordinator, while the City’s Organizational Chart shows the Division

manager as “Economic Development Manager/Principal Planner.” In addition, the

Economic Development web page shows staff titles as “Principal Planner and

Economic Development Coordinator. The job descriptions for the two positions need

to be reconciled with the Organization Chart and Division web page and updated to

outline distinguishing roles and responsibilities for each position to eliminate

confusion.