Development Services Review. Final Report. Zucker July 2016

Morgan Hill, California

Zucker Systems

74.

Recommendation:

The Economic Development Manager should

improve the Division webpages through continual updates and adding

information as noted above.

Also see our other recommendations for the CDD web pages earlier in this report.

Work Program/ Workshops

Division staff develops a work program for FY 2015/16 that was presented to council

in a workshop. The work program outlined their accomplishments and identified

action items (e.g., next steps) and key focus areas and work efforts, such as the

preparation and adoption of an Economic Blueprint to identify a vision and set clear

strategies to develop jobs and facilitate place-making for the city of Morgan Hill over

the next 5 to 10 years. Staff also presented data to Council to show how well the City

is doing capturing potential sales tax.

In addition to the annual Council workshop, Division staff should also consider

presenting Economic Development Program information annually to the Planning

Commission to help educated members about key accomplishments and program

initiatives.

75.

Recommendation:

The Economic Development Manager should

consider conducting annual workshops with Planning Commission.

OLICY

SSUES

Economic Development Strategy

Economic Development staff are currently working with stakeholder groups (e.g.,

Kiwanis, Tourism Alliance, Chamber, School District, Downtown Assoc., Wineries

Assoc., large employers, local developers, residents and others) to develop an

Economic Blueprint for the City, which is excellent.

The Economic Blueprint is a collaborative project that will identify a vision and set

clear strategies to develop jobs and facilitate “place-making” for the city over the next

5-10 years. Advisory committees, an executive committee and a pathfinder committee

have been assembled to create a vision and support strategies that evolve from

stakeholder and focus group meetings.

We support staff’s efforts in developing this action plan for Economic Development

activities, as it will provide a clear vision, purpose and implementation strategy for