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2010 Best

Practices Study

Agencies

with Revenues

Under $1,250,000

7

Analysis of Agencies with Revenues Under $1,250,000

Mgmt. Perspectives

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Staff Service Info

Technology

Insurance Carriers

Appendix

Revenue by Account Concentration

Average

+25% Profit

+25% Growth

% of Revenue Derived from:

Largest Account

3.8%

3.0%

3.0%

High

13.5%

Low

1.1%

10 Largest Accounts

13.1%

10.9%

12.6%

High

33.6%

Low

2.6%

Average

+25% Profit

+25% Growth

“Other” Group Life & Health* Revenue (% from source)

Life

63.9%

80.5%

50.0%

Disability

2.0%

1.0%

0.0%

Dental & Vision

11.7%

0.5%

0.0%

Retirement/Pension

0.1%

0.5%

0.0%

Worksite/Voluntary/Supplement

9.1%

0.0%

25.0%

Long-Term Care

2.2%

12.0%

0.0%

Employee Benefits TPA

0.1%

0.5%

0.0%

All Other

10.9%

5.0%

25.0%

What the Typical Transactions Looked Like

Revenues Acquired per Transaction

Multiples of Revenue Paid

Average

*

Average

*

High

*

High

*

Low

*

Low

*

Acquired Revenues

% of Agencies

Acquiring

Average

Commissions

Acquired

Percentage of

Net Revenues

Acquisitions Made in Last 12 Months

5.0%

$28,923

7.5%

Revenue by Aquisition

*Excludes Group Medical

*Insufficient Data