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2010 Best

Practices Study

Agencies

with Revenues

Under $1,250,000

12

Analysis of Agencies with Revenues Under $1,250,000

Mgmt. Perspectives

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Staff Service Info

Technology

Insurance Carriers

Appendix

Revenue Growth by Source

(continued)

*Insufficient Data

Average

+25% Profit

+25% Growth

Group Medical L&H

Renewals

1

86.6%

81.7%

74.4%

New Business

2

8.6%

4.3%

14.4%

Acquired Revenues

3

0.0%

0.0%

0.0%

Organic Growth

4

-4.9%

-14.1%

-11.2%

Total Growth

5

-4.9%

-14.1%

-11.2%

All Other Group L&H

Renewals

1

*

*

*

New Business

2

*

*

*

Acquired Revenues

3

*

*

*

Organic Growth

4

*

*

*

Total Growth

5

*

*

*

Individual L&H

Renewals

1

67.3%

73.4%

62.4%

New Business

2

34.1%

27.6%

52.8%

Acquired Revenues

3

0.0%

0.0%

0.0%

Organic Growth

4

1.4%

1.0%

15.3%

Total Growth

5

1.4%

1.0%

15.3%

Total Commissions & Fees

Renewals

89.6%

87.4%

94.7%

New Business

12.4%

13.3%

18.4%

Acquired Revenues

0.2%

0.0%

0.0%

Organic Growth

2.0%

0.7%

13.0%

Total Growth

2.2%

0.7%

13.0%

P&C Contingent Income Growth

-0.8%

-7.3%

40.6%

L&H Bonus Income Growth

*

*

*

Investment Income Growth

-21.5%

*

-21.7

Total Revenue Growth

2.2%

-1.5%

16.8%

Brokerage Commission Expense Growth

*

*

*

Net Revenue Growth (Organic)

2.0%

-1.5%

16.8%

Net Revenue Growth (Total)

2.2%

-1.5%

16.8%

1

Renewal Revenues

as a % of

prior year’s total revenues for this

line of business. This figure is

impacted by attrition (loss or

retention of accounts) and by

changes in premium and

commission levels. The higher the

%, the more favorable the results.

2

New Revenues

as a % of prior

year’s total revenues for this line

of business. The higher the %,

the more favorable the results.

3

Acquired Revenues

as a % of

prior year’s total revenues for

this line of business. The %

indicates the significance of

acquired business.

4

Growth in Revenues

from prior

year excluding acquired

revenues.

5

Growth in Revenues

from prior

year including acquired

revenues.