8 / 191
2010 Best
Practices Study
Agencies
with Revenues
Under $1,250,000
8
Analysis of Agencies with Revenues Under $1,250,000
Mgmt. Perspectives
Profile
Revenues
Expenses
Profitability
Employee Overview
Producer Info
Staff Service Info
Technology
Insurance Carriers
Appendix
Revenue by Account Size
(as measured by Comm. & Fees – not premium)
Average
+25% Profit
+25% Growth
Commercial P&C
Total Commissions & Fees in Book
$401,165
$458,356
$429,002
Greater than $25,000
% of Book
16.1%
23.7%
15.8%
# of Accounts
9.3
19.4
7.7
Total Revenue
$107,887
$195,886
$101,771
Revenue per Account
$11,619
$10,097
$13,275
Between $10,000 and $25,000
% of Book
16.6%
17.2%
18.9%
# of Accounts
13.4
20.4
14.3
Total Revenue
$86,166
$142,063
$91,369
Revenue per Account
$6,409
$6,964
$6,412
Between $5,000 and $10,000
% of Book
19.1%
20.6%
22.5%
# of Accounts
58.8
106.9
116.9
Total Revenue
$89,330
$106,015
$108,653
Revenue per Account
$1,519
$992
$930
Less than $5,000
% of Book
48.2%
38.5%
42.7%
# of Accounts
438.0
280.0
541.3
Total Revenue
$199,081
$176,371
$206,276
Revenue per Account
$455
$630
$381
(as measured by Comm. & Fees – not premium)
Average
+25% Profit
+25% Growth
Group L&H/Financial
Total Commissions & Fees in Book
$100,258
$96,578
$561,978
Greater than $25,000
% of Book
12.9%
*
*
# of Accounts
2.0
*
*
Total Revenue
$60,226
*
*
Revenue per Account
$30,113
*
*
Between $10,000 and $25,000
% of Book
18.3%
16.2%
*
# of Accounts
3.0
2.5
*
Total Revenue
$42,804
$47,037
*
Revenue per Account
$14,268
$18,815
*
Between $5,000 and $10,000
% of Book
26.0%
26.9%
32.7%
# of Accounts
5.9
7.0
7.0
Total Revenue
$36,534
$39,016
$44,959
Revenue per Account
$6,192
$5,574
$6,423
Less than $5,000
% of Book
42.8%
51.4%
42.5%
# of Accounts
59.7
48.5
61.5
Total Revenue
$42,913
$49,646
$58,373
Revenue per Account
$719
$1,024
$949