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Anode frame 2 5000W

GenCell Fuel Cell

GenCell G5 Long-Duration UPS

of the following components: an

electrochemical generator (i.e., the

fuel cell), an energy bridge, a heat

utilization unit and a hydrogen fuel

supply. The GenCell G5rx also includes

a shelter that is resistant to high-

voltage interference, earthquakes

and EMPs. An optional Network

Operations Center (NOC) offers

remote manage and maintenance of

all GenCell solutions from a control

room, web browser or mobile device.

Hydrogen based fuel

cell technology seems

to be a hot topic at the

moment, especially in the

automotive market, what

are your thoughts on this?

It’s true that the automotive

industry sees great potential in fuel

cells. No doubt this is the result of

growing consumer concern for the

environmental effect of car emissions.

In general, transport is responsible

for 12% of carbon dioxide emissions

in Europe and more than 20% in the

USA. As a result, governments are

keen to reduce these figures, putting

pressure on manufacturers to invest

in fossil fuel alternative technologies.

Hydrogen-based fuel cells have

become one way to achieve this.

The automotive industry has certainly

raised the awareness of fuel cells

again, which is great, but this is not a

new technology.

Fuel cells have been used in other

markets, very successfully for many

years now. For instance, NASA

pioneered the use of Alkaline-fuel

cells in its Apollo program in the

1960’s. It used fuel cells to provide

critical light and heat, as well as the

electricity to power other onboard

equipment on each space shuttle. It

chose fuel cells to achieve this as it

needed extreme reliability – batteries

were simply too heavy and they

also couldn’t provide the necessary

extended life.

Consequently, this proven space

technology enhanced and validated

the quality and resilience of fuel cells,

for which would later be used for

many other commercial applications.

If it’s not a new

technology, what’s

prohibited the wider

adoption of fuel cells in

other markets?

In the early days of fuel cell

development, the promise of the

technology was huge and many

businesses were attracted to

its many benefits. However, as

scientists tried to commercialize the

technology, issues with scalability and

manufacturability became apparent.

As a result, early adopters didn’t

receive the promised benefits and

this tarnished the reputation of

fuel cells as a viable alternative

power. But as with most technology

introductions, this same technology

has since been redesigned, refined

and the early issues resolved – now

enabling fuel cells to compete with

more conventional technologies such

as diesel generators.

Fuel cell manufacturers such

as ourselves are now enjoying

significant success with this

technology in several markets.

But from a reputation perspective,

we are all rebuilding market

confidence in the technology,

New-Tech Magazine Europe l 43