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INFORMS Philadelphia – 2015

235

2 - Has Production Interdependence Been Changed with

Information Technology?

Fengmei Gong, Assistant Professor Of Information Technology,

University of La Verne, La Verne, CA, 91750, United States of

America,

fgong@laverne.edu,

Barrie R. Nault, Zhuo (june) Cheng

Industries have become increasingly integrated with their suppliers’ business

processes such as purchasing and Just-in-time (JIT) production; however,

whether industries in a supply chain have become more interdependent remains

an open question. We examine the impact of an industry’s IT investment on its

production interdependence with upstream suppliers, where we measure

interdependence as direct backward linkage (DBL).

3 - New Platform Announcement Strateges: A Duopoly of

Two-sided Platforms

Rajiv Mukherjee, Assistant Professor, Southern Methodist

University, Dallas, TX, United States of America,

rmukherjee@mail.smu.edu

, Ramnath Chellappa

We study a duopoly where two firms that are horizontally differentiated in their

two sided platform offerings evaluate their release strategies for a new version.

The firms chose between two release strategies: I) Formal release whereby the

firms commit to their future offering, II) Informal release whereby the firms

employ rumor or other seeding mechanisms to announce to the market.

4 - Social Interactions and Product Sales in Social Shopping:

An Experimental Approach

Annibal Sodero, Assistant Professor, University of Arkansas,

Sam M. Walton College of Business, Fayetteville, AR, 72701,

United States of America,

ASodero@walton.uark.edu

,

Elliot Rabinovich, Bin Gu

Social shopping revolves around deeply discounted deals that are offered for a

limited time through social networking websites. In this study, we investigate the

effect of social interactions on product sales and the contingencies surrounding

the interactions. Using an experimental approach, we investigate five social

interaction mechanisms and find that three mechanisms act in tandem to

accelerate a deal’s demand: opinion leadership, network integration, and

boundary spanning of early buyers.

MD11

11-Franklin 1, Marriott

Convex Relaxations for Structured Integer Programs

Sponsor: Optimization/Integer and Discrete Optimization

Sponsored Session

Chair: Akshay Gupte, Clemson University, Dept of Mathematical

Sciences, Clemson, SC, 29634, United States of America,

agupte@clemson.edu

1 - On The Polyhedral Structure of a Multi-capacity Mixing Set

Ayse Arslan, PhD Student, University of Florida, Weil 413,

Gainesville, FL, 32611, United States of America,

arslan.aysenur@gmail.com

, Jean-philippe P Richard,

Yongpei Guan

In this talk, we study the polyhedral structure of a multi-capacity mixing set. This

set arises as part of the formulation of production planning and logistics problems.

We derive two families of facet-defining inequalities for the set under

consideration by lifting mixing inequalities. We discuss the properties of the

associated lifting function and show that lifting can be performed efficiently. We

thereby strictly generalize earlier results of Marchand and Wolsey [1998].

2 - Sparse Principal Component Analysis (SPCA) via Convexification

Jinhak Kim, Purdue University, 610 Purdue Mall, West Lafayette,

IN, 47906, United States of America,

kim598@purdue.edu,

Mohit Tawarmalani, Jean-philippe P. Richard

We characterize the convex hull of the feasible set of SPCA. The convex hull is

described in a lifted space by dualizing the separation problem. The convex hull

can be reformulated in terms of majorization inequalities. This interpretation

allows us to express each point in the convex hull as a convex combination of

points that satisfy the cardinality constraint. We propose an SDP relaxation in the

lifted space which is stronger than that of d’Aspremont et al (2007).

3 - A Bilevel Programming Problem Occurring in Smart Grids

Leo Liberti, CNRS & Ecole Polytechnique, LIX Ecole

Polytechnique, Palaiseau, France,

liberti@lix.polytechnique.fr

,

Sonia Toubaline, Pierre-louis Poirion, Claudia D’Ambrosio

A key property to define a power grid “smart” is its real-time, fine-grained

monitoring capabilities. For this reason, a variety of monitoring equipment must

be installed on the grid. We look at the problem of fully monitoring a power grid

by means of Phasor Measurement Units (PMUs), which is a graph covering

problem with some equipment-specific constraints. We show that, surprisingly, a

bilevel formulation turns out to provide the most efficient algorithm.

MD12

12-Franklin 2, Marriott

Surrogate-Based and Derivative-Free Optimization II

Sponsor: Optimization/Mixed Integer Nonlinear Optimization and

Global Optimization

Sponsored Session

Chair: Rommel Regis, Saint Joseph’s University, Mathematics

Department, 5600 City Avenue, Philadelphia, PA, 19131,

United States of America,

rregis@sju.edu

1 - A DFO-based Approach to Computer-aided Mixture Design

Nick Austin, Graduate Student, Carnegie Mellon University, 5000

Forbes Ave, Pittsburgh, PA, 15213, United States of America,

ndaustin@andrew.cmu.edu

, Nikolaos Sahinidis, Daniel Trahan

Computer-Aided Mixture Design (CAMxD) relies on complex physicochemical

simulation models to design a blend of compounds. We present a novel approach

to CAMxD that relies on the use of derivative-free optimization (DFO). We

present comparative results from the application of 27 DFO solvers to this

challenging problem.

2 - Surrogate-based Optimization for Oral Solid Drug

Product Manufacturing

Zilong Wang, Graduate Research Assistant, Rutgers University, 98

Brett Rd, Chemical and Biochemical Engineering, Piscataway, NJ,

08854, United States of America,

wzlpublic@gmail.com

,

M. Sebastian Escotetespinoza, Ravendra Singh,

Fernando J. Muzzio, Marianthi Ierapetritou

Surrogate-based optimization is used to solve computationally expensive

simulation models and to optimize functions when the model is not available.

However the applicability of such methods can be limited due to the high

dimensionality of problem variables. In this presentation we focus on solving

high-dimensional design problems in pharmaceutical manufacturing using RBF-

based surrogate modeling strategies. Case studies will be used to illustrate the

applicability of the proposed approaches.

3 - Applied Results from the Techno-economic Optimization of a

High-flux Solar Thermal Receiver

Michael Wagner, Mechanical Engineer, National Renewable

Energy Lab, 15013 Denver West Parkway, Golden, CO, 80401,

United States of America,

Michael.Wagner@nrel.gov,

Alexandra Newman, Robert Braun

We optimize a novel concentrating solar power tower receiver technology by

choosing the geometry and optical design. We use computationally expensive

engineering models to generate surrogates that represent the objective function,

which accounts for revenue as a function both of the design of the system and of

the annual plant electricity production. Nonlinear constraints are incorporated via

Lagrangian terms. We present results that guide the applied technology

configuration.

4 - Applications of Surrogate-based Optimization

Cameron Turner, Associate Professor Of Mechanical Engineering,

Colorado School of Mines, 1500 Illinois St., Department of

Mechanical Engineering, Golden, CO, 80401,

United States of America,

cturner@mines.edu

Many engineering design problems are characterized by nonlinear behaviors,

mixed discrete-continuous variables, multiple objective functions, & uncertain or

limited precision data about the problem. What data that exists is often derived

from empirical measurements, experimental studies, or models & simulations;

each with errors, limited precision & data collection costs. We focus on the use of

the techniques, tradeoffs and decisions necessary to employ surrogates in

optimization.

MD12