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INFORMS Philadelphia – 2015

294

3 - An Approach to Estimating Customer Lifetime Values for

Apartment Tenants

Jian Wang, Vice President, Research & Development, The

Rainmaker Group, 4550 North Point Parkway, Alpharetta, GA,

30022, United States of America,

jwang@letitrain.com

Estimating tenant lifetime values is important for apartment revenue

management. We propose a heuristic approach to predicting renewal likelihoods

and estimating tenant lifetime values. We then present empirical results based on

real apartment data.

TB30

30-Room 407, Marriott

Intelligent Agents and Systems

Contributed Session

Chair: Mohsen Moghaddam, PhD Candidate, Purdue University,

1155 Anthrop Dr., Apt. 9, West Lafayette, IN, 47906,

United States of America,

mmoghadd@purdue.edu

1 - Optimizing Physician to Patient Consults using Robot-based

Virtual Systems

Henry Ibekwe, Post Doctoral Researcher, Independent,

Richmond, United States of America,

hibekwe1@gmail.com

The delivery of quality healthcare for chronically ill patients is burdened by the

limited resources available to physicians and healthcare facilities. We propose the

use of virtual-presence autonomous robot systems to optimize the physician to

patient consultation by minimizing the patient wait-time and maximizing the

number of physician consults given limited resources. We formulate a robot-

patient interaction model as a stochastic process and solve using discrete-time

dynamic programming.

2 - A Study on the Influence of Trust and Distrust Ratings in Social

Networks on Cold Start Users

Sanjog Ray, Assistant Professor, Indian Institute of Management

Indore, Rau Pithampur Road, Indore, 453331, India,

sanjogr@iimidr.ac.in

This study examines how cold start users get influenced by the trust and distrust

scores of other users in a social network. We examine the users trusted by cold

start users on the basis of critical parameters: number of trust statements, number

of distrust statements, and number of items rated. We base our findings on our

analysis of the real life Epinions dataset. Our analysis has implications for design

of trust aware recommender systems for cold start users.

3 - Analyzing Inventory Policies in Multi-stage Automatic

Manufacturing Systems

Barin Nag, Professor, Towson University, Department of

E-Business & Technology Ma, Towson, MD, 21252, United States

of America,

bnag@towson.edu

, Dong-qing Yao, Sungchul Hong

In a multi-stage manufacturing system each stage fills demand from any

combination of buffer inventory or production. Lowest inventory levels may not

be lowest cost, with contradictions arising from the costs of delays of physical

production, backlogs, breakdowns, and bottlenecks. We study best performance

inventory policies using varied production architectures.

4 - A Modeling Framework of Cyber-Physical Systems

Ashutosh Nayak, Student, Purdue University, 318 N Salisbury St,

Apt. 8, West Lafayette, IN, 47906, United States of America,

nayak2@purdue.edu,

Shimon Y. Nof, Seokcheon Lee,

Rodrigo Levalle

Effective modelling of CPS is a big challenge. In this work, we propose a resource

sharing based framework for CPS aimed at maximizing its utility. This framework

represents CPS as a network of tasks and resources characterized by utility

functions and overlapping resource communities. A distributed control approach

backed by utility aggregation function is considered for optimality and stability. Its

implementation is illustrated through two examples: Smart factory and multi-

robot system.

5 - Collaborative Networked V-organizations: Design & Integration

Mohsen Moghaddam, PhD Candidate, Purdue University, 1155

Anthrop Dr., Apt. 9, West Lafayette, IN, 47906, United States of

America,

mmoghadd@purdue.edu

, Shimon Y. Nof

Modern distributed, networked, and collaborative organizations of

humans/machines/firms enable systematic integration of distributed resources for

processing dynamic/diverse tasks. We design collaborative networked v-

Organizations by integrating physical (location of resources) and virtual

(allocation of tasks) dimensions, for higher service level, stability, and utilization.

A mixed-integer program and a tabu search are developed for modeling and

optimization purposes, respectively.

TB31

31-Room 408, Marriott

Connected Vehicle Analytics

Sponsor: Data Mining

Sponsored Session

Chair: Juan Li, Member of Research Staff, Xerox Innovation Group,

800 Phillips Road, 128-27E, Webster, NY, 14580,

United States of America,

Juan.Li@xerox.com

1 - A System for Estimating Traffic Congestion Measures in a

Network using GPS Smartphone

Charles Chung, Vp Products, Brisk Synergies, 295 Hagey Blvd,

1st Flr, Waterloo, Canada,

charles.chung@brisksynergies.com

A smartphone app is developed for logging route data. A platform is then built for

mapping traffic congestion using speed indicators average speed and speed

differential at the link level. The results demonstrate the feasibility and huge

potential our data collection system that can be implemented in any city and sets

the growth for real-time applications for connected vehicles.

2 - Online Travel Mode Identification with Smartphones

Qing He, Assistant Professor, SUNY Buffalo, 313 Bell Hall,

Buffalo, NY, 14051, United States of America,

qinghe@buffalo.edu,

Xing Su, Hernan Caceres, Hanghang Tong

We propose an online classification algorithm to detect user’s travel mode using

mobile phone sensors. Our application is built on the latest Android smartphone

with multimodality sensors. By applying a hierarchical classification method, we

achieve high accuracy in a binary classification wheelers/non-wheelers travel

mode, and all six travel modes.

3 - Locating Heterogeneous Traffic Sensors to Improve Network

Surveillance Benefit

Xuechi Zhang, Graduate Research Assistant, University of

Maryland, 0147C Eng Lab Bld, University of Maryland,

College Park, MD, 20742, United States of America,

zhangxc90@gmail.com

, Ali Haghani

Optimal placement of traffic sensors is significant to improve urban mobility. In

this study, a mathematical optimization model of deploying heterogeneous

sensors (i.e. Bluetooth sensor and loop detector) to large-scale traffic network is

proposed. Maximizing real-time information report reliability and coverage are

chosen as dual objectives. In addition, the effect of real-time GPS-based probe

vehicle data is also considered. A case study in Washington D.C. area is conducted

for demonstration.

4 - Inferring Trajectories for Partial Observations

Juan Li, Member of Research Staff, Xerox Innovation Group, 800

Phillips Road, 128-27E, Webster, NY, 14580, United States of

America,

Juan.Li@xerox.com,

Moshe Lichman, Padhraic Smyth

The amount of spatial trajectory data is growing fast with the rapid increased

availability of GPS-embedded vehicles. The trajectory data is mixed with high and

low sampling rate with partial observations. In this study, we aim to build

probabilistic models to infer possible traversed route for low sampling rate vehicle

trajectory data.

TB32

32-Room 409, Marriott

Business Analytics in Higher Education Industry

Sponsor: Analytics

Sponsored Session

Chair: Roger Gung, Director, Business Analytics & Operations Research,

University of Phoenix, 3137 E Elwood St, Phoenix, AZ, 85034,

United States of America,

roger.gung@phoenix.edu

1 - Marketing Mix Optimization

Roger Gung, Director, Business Analytics & Operations Research,

University of Phoenix, 3137 E Elwood St, Phoenix, AZ, 85034,

United States of America,

roger.gung@phoenix.edu

Marketing spend allocation drives the volume of new marketing inquiries (NMI)

and enrollments. Two-stage non-linear regression models were built to formulate

NMI channels with respect to marketing spends which were defined as either

endogenous, exogenous or instrument variables. The optimization model was

formed by aggregating all NMI channels’ regression models into one objective

function. The optimal spend allocation was then derived from the model every

quarter to guide marketing strategies.

TB30