C
Sales and delivery
C.1
Sales and business development approach
Trusted partner for your Digital Journey
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Sales and business development approach
C.1
The Atos Digital Transformation Factory
C.1.1
Atos sales and business development organization is aligned with the Group 2019 Ambition strategic plan.
the understanding of the customers’ digital transformation challenges, adapted to their business and market, and delivered with a
leverage digital opportunities for competitiveness and growth in the upcoming digital era. To do so, its sales approach is underpinned by
disrupter rather than being disrupted? As the Trusted Partner for the Digital Journey, Atos helps large organizations adapt, thrive, and
Digital is at the heart of enterprises strategies and executive Board thinking. The key question for each organization is: how to be
portfolio of end-to-end offerings applying all of Atos expertise and experience (the Atos Digital Transformation Factory).
The strategicmodel: starting from the customer transformation challenges
C.1.1.1
their digital strategy around the four core business levers:
approach from the fundamentals: helping customers to formalize
As a business technologist, Atos starts its go-to-market
users;
contextual and personalized service to end customers and
physical and digital channels to provide the best on-demand,
reshape
Customer Experience
, seamlessly orchestrating
•
efficiencies through all processes;
capabilities to radically re-align cost structures and generate
streamline
Operational Excellence
accordingly, using digital
•
models and taking leadership positions in the upcoming
applying digital innovation to develop new monetization
foster
Business Reinvention
thinking and implementation,
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platform economy;
digital trust.
but also and most importantly, to lay the global foundation for
guarantee
Trust & Compliance
to protect assets and data,
•
Themarket adaptation: deeply addressing vertical specificities
C.1.1.2
across markets. Atos notably addresses:
transformation contexts, and how digital disrupts value chains
suited in each vertical. It takes into account vertical
go-to-market to the specific digital transformation strategies
As each business context is unique, Atos adapts its approach and
experience in retail, plus transports as a service;
offerings in Industry 4.0, digital payments and customer
Manufacturing, Retail & Transportation,
with pioneering
•
centricity for healthcare;
central governments, Smart Cities and education, and patient
Public & Heath,
with specific focus on citizen centricity for
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with the Olympics, and smart grid in utilities;
infrastructure transformation, digital media, sport digitization
Telecom, Media & Utilities,
with emphasis on telecom
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opportunities.
regulatory environment that brings both threats and
banking, plus smart agility for Insurance, all in a fast changing
customer centric business engagement and fintech support for
Financial Services,
with a strong focus on real time,
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The technology accelerators: Atos Digital Transformation Factory
C.1.1.3
B.3.3 and relies on:
holistic digital transformation offering is described in section
and at specification. This end-to-end sales process based on a
on delivering customers digital transformation on time, at cost
ready to deploy, end-to-end blueprints enabling itself to commit
solutions. To ease implementation, Atos has developed four
Successful digital transformation requires evolving and scalable
Atos Canopy Orchestrated Hybrid Cloud
solutions to
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expand customers’ existing IT assets into the cloud;