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C

Sales and delivery

C.1

Sales and business development approach

Trusted partner for your Digital Journey

36

Sales and business development approach

C.1

The Atos Digital Transformation Factory

C.1.1

Atos sales and business development organization is aligned with the Group 2019 Ambition strategic plan.

the understanding of the customers’ digital transformation challenges, adapted to their business and market, and delivered with a

leverage digital opportunities for competitiveness and growth in the upcoming digital era. To do so, its sales approach is underpinned by

disrupter rather than being disrupted? As the Trusted Partner for the Digital Journey, Atos helps large organizations adapt, thrive, and

Digital is at the heart of enterprises strategies and executive Board thinking. The key question for each organization is: how to be

portfolio of end-to-end offerings applying all of Atos expertise and experience (the Atos Digital Transformation Factory).

The strategicmodel: starting from the customer transformation challenges

C.1.1.1

their digital strategy around the four core business levers:

approach from the fundamentals: helping customers to formalize

As a business technologist, Atos starts its go-to-market

users;

contextual and personalized service to end customers and

physical and digital channels to provide the best on-demand,

reshape

Customer Experience

, seamlessly orchestrating

efficiencies through all processes;

capabilities to radically re-align cost structures and generate

streamline

Operational Excellence

accordingly, using digital

models and taking leadership positions in the upcoming

applying digital innovation to develop new monetization

foster

Business Reinvention

thinking and implementation,

platform economy;

digital trust.

but also and most importantly, to lay the global foundation for

guarantee

Trust & Compliance

to protect assets and data,

Themarket adaptation: deeply addressing vertical specificities

C.1.1.2

across markets. Atos notably addresses:

transformation contexts, and how digital disrupts value chains

suited in each vertical. It takes into account vertical

go-to-market to the specific digital transformation strategies

As each business context is unique, Atos adapts its approach and

experience in retail, plus transports as a service;

offerings in Industry 4.0, digital payments and customer

Manufacturing, Retail & Transportation,

with pioneering

centricity for healthcare;

central governments, Smart Cities and education, and patient

Public & Heath,

with specific focus on citizen centricity for

with the Olympics, and smart grid in utilities;

infrastructure transformation, digital media, sport digitization

Telecom, Media & Utilities,

with emphasis on telecom

opportunities.

regulatory environment that brings both threats and

banking, plus smart agility for Insurance, all in a fast changing

customer centric business engagement and fintech support for

Financial Services,

with a strong focus on real time,

The technology accelerators: Atos Digital Transformation Factory

C.1.1.3

B.3.3 and relies on:

holistic digital transformation offering is described in section

and at specification. This end-to-end sales process based on a

on delivering customers digital transformation on time, at cost

ready to deploy, end-to-end blueprints enabling itself to commit

solutions. To ease implementation, Atos has developed four

Successful digital transformation requires evolving and scalable

Atos Canopy Orchestrated Hybrid Cloud

solutions to

expand customers’ existing IT assets into the cloud;