103 / 168
2014 Best
Practices Study
Agencies
with Revenues
Between
$5,000,000 and
$10,000,000
103
Analysis of Agencies with Revenues Between $5,000,000 and $10,000,000
Key Benchmarks
Profile
Revenues
Expenses
Profitability
Employee Overview
Producer Info
Service Staff Info
Technology
Insurance Carriers
Appendix
Average
+25% Profit
+25% Growth
Service Center Use
Total Personal Lines Commission placed in
Carrier Service Center
28.0%
29.5%
32.8%
Total Commercial Lines Commission placed in
Carrier Service Center
5.6%
6.0%
3.7%
Use of Carrier Service Centers
Average +25% Profit +25% Growth
Carrier Representation
Personal Lines P&C
National
11.7
10.8
14.0
Regional
8.3
9.6
8.3
Total
19.9
20.3
22.3
Commercial Lines P&C
National
14.4
13.6
11.0
Regional
12.5
13.0
9.6
Total
26.8
26.6
20.6
Group L&H / Financial
Total Life, Health, Disability, LTC,
Retirement Products, and Other
28.5
16.6
22.5
Carriers
Average
+25% Profit
+25% Growth
% of Total Commission & Fee Revenue Derived from Direct Versus Indirect Appointments
INDIRECT Carrier Appointments
17.2%
9.1%
12.7%
DIRECT Carrier Appointments
80.1%
79.8%
76.2%
Carrier Appointments