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2014 Best

Practices Study

Agencies

with Revenues

Between

$10,000,000 and

$25,000,000

129

Analysis of Agencies with Revenues Between $10,000,000 and $25,000,000

Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Service Staff Info

Technology

Insurance Carriers

Appendix

Average

+25% Profit

+25% Growth

Service Center Use

Total Personal Lines Commission placed in

Carrier Service Center

12.4%

13.6%

*

Total Commercial Lines Commission placed in

Carrier Service Center

3.2%

10.6%

2.3%

Use of Carrier Service Centers

Average +25% Profit +25% Growth

Carrier Representation

Personal Lines P&C

National

13.0

17.7

14.0

Regional

8.9

14.3

10.9

Total

21.8

32.0

24.9

Commercial Lines P&C

National

29.9

28.0

37.0

Regional

17.8

24.1

22.0

Total

47.8

52.1

59.0

Group L&H / Financial

Total Life, Health, Disability, LTC,

Retirement Products, and Other

42.3

44.0

38.3

Carriers

Average

+25% Profit

+25% Growth

% of Total Commission & Fee Revenue Derived from Direct Versus Indirect Appointments

INDIRECT Carrier Appointments

17.1%

13.7%

15.5%

DIRECT Carrier Appointments

82.9%

86.3%

84.5%

Carrier Appointments

*Insufficient Data