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2013 Best

Practices Study

Agencies

with

Revenues

Under

$1,250,000

6

Analysis of Agencies with Revenues Under $1,250,000

Key Benchmarks

Mgmt. Perspectives

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Service Staff Info

Technology

Insurance Carriers

Appendix

Average Total Revenues: $789,963

Population Density of Metropolitan AreasWhere Home Office is Located

Average

+25% Profit

+25% Growth

Less than 50,000

54.5%

25.0%

37.5%

50,000 – 250,000

24.2%

25.0%

25.0%

250,000 – 1,000,000

15.2%

37.5%

37.5%

More than 1,000,000

6.1%

12.5%

0.0%

Corporate Structure

C

18.2%

0.0%

0.0%

S

69.7%

75.0%

75.0%

Partnership

0.0%

0.0%

0.0%

LLC

9.1%

25.0%

25.0%

Sole Proprietorship

3.0%

0.0%

0.0%

Average Number of Agency Locations

(Main Offices and Branch Offices)

1.3

1.0

1.4

# of States Offices are Located in

1.1

1.0

1.1

Agency has an ESOP

0.0%

0.0%

0.0%

% of Stock Owned by ESOP

0.0%

0.0%

0.0%

Shareholders

Number of Shareholders (excluding ESOP)

2.4

2.0

1.4

High

12.0

Low

1.0

Ownership Percentage

% Owned by Largest Shareholder

74.6%

75.1%

86.4%

High

100.0%

Low

30.0%

Shareholder Age

Current Age of Largest Shareholder

53.7

51.0

52.1

Parent Corporation

Average

% of Agencies Owned by Another Corporation

3.3%

Description of Parent Corporation

Financial Institution

100.0%

National Broker

0.0%

Other

0.0%

Member of Group

% of Agencies Belonging to a Franchise, Cluster, Alli-

ance/Network or Aggregator Group

39.4%

Groups included Iroquois, Combined Agents of

America, DCS Risk Management Group, ISU, SIAA,

Bainswest, Continental Insurance Agency Alliance, TIA,

Marketsource, Empire Spectrum Group and Consoli-

dated Agencies, LLC.

Profile

(of Agencies in this Study Group)

Reason for Joining Franchise/Cluster/etc.

Market Access

38.5%

Profit

Sharing

46.2%

Other

15.4%

Other included to associate with quality agents and

as a resource partnership.