ACCOUNTS
UPM Annual Report 2016
UPM Annual Report 2016
98
99
In brief
Strategy
Businesses
Stakeholders
Governance
Accounts
CONTENTS
Strategic risks
TYPE OF RISK
RISK DESCRIPTION
Competition, markets and customers
The energy, pulp, timber, paper, label, plywood and biofuels markets are cyclical and highly competitive.
In all of these markets the price level is determined as a combination of demand and supply, and shocks
to either demand (decrease/ increase in end-use demand, change in customer preferences etc.) or supply
(e.g. new production capacity entering the market or old capacity being closed) may impact both the
volume and the price level for UPM. Also competitor behaviour influences the market price development.
UPM performance is also impacted by the performance of substitute or alternative products. Most
notably, the demand in graphical papers in the mature markets is forecasted to continue to decline,
due to the shift away from print media to electronic media. Similarly, several raw materials used by UPM
have competing end uses.
Consumers’ environmental awareness has also increased, and this may have either a positive or
negative impact on the consumption of UPM’s products, depending on the product area. UPM sells a
proportion of its products to several major customers. The largest customer in terms of sales represented
approximately 3% of UPM’s sales in 2016, and the ten largest customers represented approximately 16%
of such sales.
M&A and changes in the business portfolio UPM’s strategic direction is to increase the share of growing businesses with positive long-term
fundamentals. This may require acquisitions of new businesses or divestments of existing businesses.
Participation in M&A involves risks such as successful implementation of a divestment and the ability
to integrate and manage acquired operations and personnel successfully, as well as to achieve the
economic targets set for an acquisition/divestment.
Regulation
UPM is exposed to a wide range of laws and regulations. The performance of UPM businesses, for
example the biofuels business, the paper businesses and the energy business, are to a high degree
dependent on the current regulatory framework, and changes to regulation, direct and indirect taxation
or subsidies would have a direct impact on the performance of UPM. In addition, regulation may
structurally restrict or exacerbate UPM’s ability to compete for raw material.
UPM’s environment related processes and management are based on full compliance with such
laws and regulations, and environmental investments, audits and measurements are carried out on a
continuous basis. UPM is currently not involved in any major proceeding concerning environmental
matters, but the risk of substantial environmental costs and liabilities is inherent in industrial operations.
Political and economical risks
UPM has major manufacturing locations in Finland, Germany, the UK, France and the US. In these
countries, the slow development of the individual economies and/or of Europe as a whole influences
adversely UPM’s performance. Furthermore, policies (on European and/or national level) that hamper
economic growth or lower the competitiveness of UPM (for example through adverse regulation or
increase in direct or indirect taxation) may have an adverse impact on UPM’s performance. In the
developed countries, the unpredictability of regulation may lead to an increasing uncertainty and risk
level when investing in or operating in these countries.
UPM has manufacturing operations in a number of emerging market countries, such as China,
Uruguay and Russia. In the emerging market countries, the lack of transparency and predictability of the
political, economic and legal systems may lead to an increasing uncertainty and risk level when investing
in, or operating in these countries. These uncertainties may materialize as unfavourable taxation
treatment, trade restrictions, inflation, currency fluctuations and nationalisation of assets.
Risks
Risk management
UPM regards risk management as a systematic and proactive means
to analyse and manage the opportunities and threats related to its
business operations. This includes also risks avoided by careful
planning and evaluation of future projects and business environment.
UPM seeks to transfer insurable risks through insurance
arrangements if the risks exceed the defined tolerance. The insurance
cover is always subject to the applicable insurance conditions.
The main risk factors that can materially affect the company’s
business and financial results are set out below. They have been
classified as strategic risks, operational risks, financial risks and
hazard risks. Risks may also arise from legal proceedings incidental
to UPM’s operations.
TYPE OF RISK
RISK DESCRIPTION
Earnings uncertainty
The main short-term uncertainties in UPM’s earnings relate to sales prices and delivery volumes of the
group’s products, as well as to changes in the main input cost items and exchange rates. Most of these
items are dependent on general economic developments.
Availability and price of major inputs
In 2016, third-party suppliers accounted for approximately 83% of UPM’s wood requirements. Other
production inputs, such as chemicals, fillers and recovered paper, are obtained from third-party
suppliers. Disruptions in the supply of key inputs would impact upon manufacturing operations, for
example, by interrupting or resulting in the downscaling of production or a change in the product mix.
They could also cause price increases for critical inputs or shifts in the availability and price of wood.
It is also uncertain how the EU energy policies may impact upon the availability and costs of fibre and
energy.
Project execution
Investment projects in UPM businesses such as energy, pulp, paper or biofuels are often large and take
one or more years to complete. UPM has experience in such projects in various businesses and locations
around the world, and applies vigorous planning, project management and follow-up processes.
Participation in large projects involves risks such as cost overruns or delays, as well as achievement of the
economic targets set for the investment.
Partnerships
UPM currently works together with many partners without control over strategic direction and operational
output. The highly competitive market situation and, for example, new developments in biofuels or
bioenergy are likely to increase the importance of partnerships in the search for higher efficiency or new
products and businesses. Partnerships, however, may create risks to the profitability, for example, through
changes occurring within the partner entity or changes in how the partnership operates.
Ability to recruit and retain skilled employees To meet the challenges of sustaining growth and improving the effectiveness of operations, a skilled
workforce is necessary. UPM is continuously evaluating its recruitment, compensation and career
development policies and taking measures to attract and retain skilled personnel, thereby seeking to
avoid shortages of appropriately skilled personnel in the future.
Availability and security of information
systems
UPM business operations depend on the availability of supporting information system and network
services. Unplanned interruptions in critical information services can potentially cause a major
interruption of UPM business areas. UPM has implemented numerous technical, physical and process
improvements to mitigate the availability and security risks and to reduce the service interruption related
recovery time to acceptable level.
Risks related to non-compliance
The UPM Code of Conduct sets the standards of responsible behaviour towards UPM stakeholders.
They apply to every employee. The code covers topics relating to legal compliance and disclosure,
conflicts of interest, gifts and bribes, HR practices, human rights questions and environmental matters.
UPM’s environmental performance and social responsibility play a significant role in UPM’s ability to
operate and influence the long-term success of its businesses. Negligence or breach of Code of Conduct
may lead to legal processes or serious reputational damages impacting the value of the company.
UPM ensures that employees are aware of the Code by regular trainings, the company maintains a
report misconduct channel and carries out regular audits in its supply chain.
Financial risks
Financial risks are described in consolidated financial statements 2016.
TYPE OF RISK
CONSOLIDATED FINANCIAL STATEMENT NOTE
Credit risk
4.6 Working capital
Liquidity and refinancing risk
5.1 Capital management
Interest rate risk
6.1 Financial risk management
Foreign exchange risk
6.1 Financial risk management
Electricity price risk
6.1 Financial risk management
Hazard risks
UPM operates a significant number of manufacturing facilities globally, mostly UPM-
owned, and is also the largest private owner of forestland in Finland. UPM is exposed
to risks in areas such as occupational health and safety, environment, fire, natural events
and site security. These risks are managed through established management procedures
and loss prevention programmes. UPM’s insurance programme also provides coverage
for insurable hazard risks, subject to terms and conditions.
Operational risks