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INFORMS Nashville – 2016

495

5 - Factors Affecting Public Private Partnership Acceptance

Vandit Shah, California State University, Fullerton, Fullerton, CA,

United States,

vandit_2293@csu.fullerton.edu

,

Deepak Kanhaiyalal Sharma

Many highway projects have been successfully implemented as Public Private

Partnership (PPP) projects. The PPP projects, also known as toll roads, have been

beneficial to the public but have received varying level of acceptance across the

US. This research focuses on identifying the factors that differentiates the US

States on the basis of PPP acceptance. We have used Principal Component

Analysis (PCA) to identify education, gender, congestion (traffic volume) and

daily vehicle mile traveled as the most influential factors influencing PPP

acceptance. The results of this research will be useful for agencies to develop

outreach programs for better PPP project implementation.

WE35

205A-MCC

On-demand Service Platforms

Sponsored: Manufacturing & Service Oper Mgmt,

Service Operations

Sponsored Session

Chair: Itai Gurvich, Kellogg School of Management,

Northwestern University, Evanston, IL, 60208, United States,

i-gurvich@kellogg.northwestern.edu

1 - On-demand Service Platforms

Terry Taylor, University of California - Berkeley, Berkeley, CA,

94720, United States,

taylor@haas.berkeley.edu

An on-demand service platform (e.g., Uber, Instacart) connects waiting-time

sensitive customers with independent service providers. This paper characterizes

how two defining features of an on-demand service platform – congestion-driven

delay and service provider independence—impact the platform’s optimal

per-service price and wage.

2 - The Efficacy Of Incentives In Scaling Up Marketplaces

Ashish Kabra, INSEAD, Boulevard de constance, Fontainebleau,

77305, France,

ashish.kabra@insead.edu

, Elena Belavina,

Karan Girotra

Marketplaces spend billions in incentives to achieve scale, which is key to the

efficacy and survival of marketplaces. Using detailed transaction data from a

leading transportation marketplace, we estimate and compare the effects of

incentives given to the “buyer” side and “seller” side of the marketplace as well as

the effect of threshold and linear incentives.

3 - Labor Welfare In The Sharing Economy

Guangwen Kong, University of Minnesota, Minneapolis, MN,

United States,

gkong@umn.edu,

Saif Benjaafar, Jian-Ya Ding,

Terry Taylor

We consider an online service platform that relies on a self-employed and self-

scheduled workforce to provide a service. Workers vary in their availability and

their valuation of their time. The platform decides on wages and prices. We

examine the resulting labor profile and labor surplus.

4 - Perception Of Dynamic Pricing In On-Demand Services

Nil Karacaoglu, Northwestern University, Kellogg, Evanston, IL,

United States,

n-karacaoglu@kellogg.northwestern.edu

,

Antonio Moreno-Garcia

Ride-sharing services such as Uber and Lyft adjust their prices using opaque

dynamic-pricing algorithms that take demand and supply into account. In this

research, we focus on how customers perceive and react to nontransparent

dynamic pricing practices in ride-sharing services.

WE36

205B-MCC

Sustainable Operations for Farmers

Sponsored: Manufacturing & Service Oper Mgmt, Supply Chain

Sponsored Session

Chair: Ming Hu, University of Toronto, Toronto, ON, Canada,

ming.hu@rotman.utoronto.ca

1 - Distressed Selling By Farmers: Model And Analysis

Shivam Gupta, University of Texas-Dallas,

sxg104920@utdallas.edu,

Milind Dawande, Ganesh Janakiraman,

Ashutosh Sarkar

In many developing countries, farmers sell a significant portion of their produce

at prices much lower than the support price offered by the government. Using a

dynamic programming model, we identify a near optimal policy to quantify

distressed sales and show that the model predictions are reasonably accurate

using real data.

2 - Knowledge Sharing And Learning Among Smallholders In

Developing Economies: Implications, Incentives, And

Reward Mechanisms

Shihong Xiao, HKUST, Hong Kong, Hong Kong,

sxiaoab@connect.ust.hk,

Ying-Ju Chen, Christopher S Tang

NGOs and governments are advocating knowledge sharing and learning platforms

to improve smallholders’ productivity. Putting altruism aside, we examine the

economic implications for heterogeneous farmers to share their private farming

knowledge voluntarily with other farmers under competition. By analyzing a

multi-person sequential game, we provide a plausible reason for farmers’ sharing

motivation. We find that the voluntary knowledge shared level is always lower

than or equal to the “first best” knowledge shared level. Upon examining

different mechanisms, we establish a quota-based reward mechanism that can

entice farmers to share their knowledge up to the first-best level voluntarily.

3 - Altruistic Rationality: The Value Of Strategic Farmers And

Social Entrepreneurs In Crop Planting Decisions In

Developing Economies

Wenbin Wang, Shanghai University of Finance and Economics,

Shanghai, China,

wang.wenbin@shufe.edu.cn,

Ming Hu, Yan Liu

We study how farmers make crop-planting decisions over time. We consider both

strategic farmers who rationally anticipate the near-future crop prices as a basis

for making planting decisions, and naïve farmers who shortsightedly react to

recent prices. The latter behavior may cause recurring over- or under-production

which leads to price fluctuations. We examine the roles of the strategic farmers

and social entrepreneurs in influencing the farmers’ crop-planting decisions and

stabilizing the market price. Surprisingly, we find the self-serving behaviors from

a tiny amount of strategic farmers may be enough to reduce price volatility and

benefit all the farmers.

WE37

205C-MCC

Health Care, Other II

Contributed Session

Chair: Mostafa Hasan, Research Assistant, Wichita State University,

1629 N Fairmount St, Wichita, KS, 67208, United States,

mhasann16@yahoo.com

1 - A System Dynamic Approach For Risk Assessment Of Lyme

Disease – A Case Study At Binghamton University Campus In

Broome County, New York State

Nasser Sharareh, PhD, Binghamton University, 4400 Vestal

Parkway East, Binghamton, NY, 13902, United States,

nsharar1@binghamton.edu,

Nasim Sabounchi, Amanda Roome,

Ralph Garruto

Our objective in this paper is to develop a risk assessment framework of Lyme

disease that includes the pathogen, reservoir, vector and environmental factors as

well as social, behavioral and demographic risk factors. System Dynamics

modeling has been used to develop a simulation tool to evaluate significance of

different risk factors on the Binghamton University campus in replicating the

historical trend of Lyme disease cases. The data for human behavioral risk,

pathway risk, and tick density and infectivity have been gathered by direct

observation and laboratory analysis. The model provides recommendations for

preventive strategies and control of tick population growth.

WE37